Mastering LinkedIn in 2024: Essential Strategies for LinkedIn Profile Management

If you are a newbie to LinkedIn, take note of this guide to maintaining a LinkedIn account!

Likedin, as an overseas social media platform, is now also an indispensable channel for cross-border foreign trade to attract customers. Many domestic users may not be familiar with its operating mechanism, and it is easy to be blocked or restricted; in fact, on LinkedIn, the weight of an account is closely related to the degree of customer accumulation, so friends who are in the early stage of creating an account should keep the following dry goods!

I. The necessity of maintaining a LinkedIn account

There are a large number of cases showing that the blocking rate of LinkedIn accounts can be reduced by 70% after careful account maintenance in the early stage. The necessity of account maintenance mainly comes from the following needs:

1. Reduce the probability of being blocked : If a new account behaves abnormally, it is easy for LinkedIn to identify it as a spam account or a robot, and thus be blocked. Raising an account can help reduce the risk of being automatically reviewed or reported, but please note that it is only a reduction, not an opportunity to do whatever you want.

2. Increase account limits : The most important customer acquisition action on LinkedIn is to add friends. The more accounts you have, the more authoritative your account will be, and the higher the number of friend invitations you can send per unit time.

3. Enhance personal brand influence : By maintaining an account, you can gradually improve your homepage, establish a professional image, and increase the popularity and influence of your account.

4. Optimize search rankings : High-quality content publishing and interaction during the account maintenance period can improve the account's ranking in LinkedIn search results, increase exposure, and make it easier for potential customers to find you.

5. Adapt to platform algorithms : The algorithms of social platforms such as LinkedIn tend to promote active and high-quality account content. Maintaining an account can help the account adapt to these algorithms and gain more opportunities for promotion.

II. Comprehensive guide to maintaining LinkedIn accounts

1. Account maintenance principles

The core of account maintenance is consistent with the principles of all social media platforms. It is to "be a human being". The essence is to improve the authority of the account by simulating the operations of real users, rather than looking like a marketing machine. The following five indicators can be focused on:

• Account activity: The more active actions a person has, the better. This requires gradual improvement.

• Content relevance: If you find that the platform pushes you content that is highly relevant, then your account has been established.

• Friend invitation approval rate: If your account friend approval rate is very high, it means that your account itself is valuable. LinkedIn will focus on increasing the friend invitation limit for such users.

• Message response rate: To increase the message response rate as much as possible, you need to optimize your wording.

• Home page visit rate: plan your home page and content well, keep the page attractive, and increase the proportion of people actively inviting you as friends.

  Then, based on the above core indicators, we will explain in detail the steps and time required.

2. Account maintenance time

There is no fixed standard for the length of time to maintain an account, because it depends on personal or corporate goals, industry characteristics, and content strategy. But generally, you can follow the following cycle:

• Initial account maintenance (1-2 weeks): During this period, you should focus on improving your personal profile, publishing high-quality content, and gradually increasing your activity on the platform.

• Growth stage (1-3 months): During the first 1-3 months, you can start to add friends gradually and slowly, and avoid increasing connection requests too quickly to avoid triggering LinkedIn’s security restrictions.

• Stabilization period (3-6 months): At this time, the account should have established a certain level of credibility and activity. You can more actively expand your network and increase the frequency of content releases, while continuing to monitor the performance and interaction of the account.

• Extension period (more than 6 months): Accounts that are more than 6 months old are generally more mature accounts and can execute your marketing strategies normally, but you also need to be careful not to violate the principles.

3. Detailed explanation of account maintenance operation

In the process of maintaining an account, the following key operations need to be paid attention to:

• Fixed network environment and equipment

  Don't change your IP and device login account frequently, and try to keep one device or browser to log in to LinkedIn. This may be a challenge for users with multiple accounts or multiple devices. There is a way to help you, that is to match the device with a fixed proxy IP. The IP proxy I often use is IPFoxy's static residential proxy , which allows multiple devices to work smoothly.

  

  When maintaining multiple accounts, if you need to maintain multiple accounts at the same time, and use multiple opening tools such as fingerprint browsers, you also need to pay attention to the environment of each account. You need to configure proxy separately and isolate the IP addresses of the accounts to prevent account association and failure in maintaining the accounts.

  

• Complete personal information

  Complete your LinkedIn profile, build your homepage well, strive to reach All-Star level, use high-quality background images and profile pictures. Make sure your title and profile accurately reflect your current career status and goals, use keywords to increase visibility in search results, and don't modify your profile too frequently.

• Add friends

  It is recommended to wait 1-2 weeks before adding friends to a new account. You can start by following industry-related celebrities. After two weeks, you can import the customer's email address to invite customers to become LinkedIn friends, and add a small number of valuable connections recommended by LinkedIn.

  Please note that the friend invitation message should not include website links or other social media contact information. Use high-pass rate words, and be as concise and sincere as possible without templates. Control the number of friends you send, do not add a large number of friends frequently, and do it step by step.

• Interaction and content publishing

  Control browsing time and number of pages, post dynamics and articles, follow industry leaders and official accounts, interact, like and comment. Keep content and friend invitations relevant to the industry and foreign trade to get corresponding tag recommendations.

  When publishing content, we can expand on product knowledge and brand stories to ensure content value and maintain a regular update frequency.

• Check account status regularly

  The authority of an account is measured through LinkedIn's SSI scoring system. Please note that a longer registration time does not mean a higher authority of an account. Activity and SSI scores are the measurement criteria. Purchasing a LinkedIn membership does not exempt you from being blocked, but it helps improve your account's authority.

  

  It is important to note that LinkedIn account maintenance is an ongoing process. Even after the account matures, it is necessary to continuously maintain and update the content to keep it active and relevant. In addition, LinkedIn's algorithm is constantly changing, so it is necessary to regularly adjust the strategy to adapt to these changes.