To master TikTok advertising, you must know these tips!

On TikTok, a dynamic and creative short video platform, hundreds of millions of users are looking for their own fun and inspiration every day. For many cross-border e-commerce companies, TikTok is a marketing stage with unlimited potential. However, how to stand out from the massive amount of content, hit the user's pain points, and achieve precision marketing is a difficult problem that everyone faces. Today, we will explore in depth the key techniques of TikTok advertising flow to help you accurately reach target users and improve the conversion rate of advertising~

I. In-depth understanding of TikTok platform and user characteristics

1. Platform Features

TikTok focuses on short video sharing, allowing users to create and upload videos ranging from 15 seconds to 10 minutes in length. The powerful algorithm behind it will accurately push videos that meet user preferences based on user viewing time, likes, comments, and sharing data. Therefore, the advertising content must be in line with the platform's creative trends and interactive features in order to effectively capture users' attention.

2. User portrait

TikTok's main audience is young people, especially Generation Z (18-24 years old). This group is very receptive to new trends and creative content, and prefers interesting, creative and interactive content. This requires brands to carefully create advertising materials that fit user preferences when placing advertisements.

II. TK Advertising Guidelines

1. Continuous updating and optimization of creative content

Diversify your creatives: Update creative content frequently and try different ad styles and traffic plans to attract user attention.

Landing page optimization: Ensure that the landing page is highly relevant to the advertising content to improve user experience and conversion rate.

2. Refined planning and ad group management

Multi-plan strategy: Create 2-5 advertising plans, each containing 10-15 ad groups, to increase the probability of account display.

Budget allocation: It is recommended that the daily budget of the ad group be set at a certain multiple higher than the CPA bid to ensure continuous ad delivery.

Avoid over-planning: Do not create too many plans at the same time to avoid competing for volume and affecting advertising effectiveness.

3. Crowd targeting strategy

Unless you have a clear target group, it is recommended to relax the targeting restrictions such as gender and age to expand the audience range. If you have a target group, you can use TikTok's segmented targeting function to set advertising creatives for specific groups to increase conversion rates.

4. Bidding and budget management

Bids should be based on product prices and market competition, and frequent adjustments to bidding strategies should be avoided. At the same time, sufficient advertising budget should be reserved to ensure that advertising can continue to be delivered during critical periods.

5. Data analysis and optimization

Continuous monitoring: Pay close attention to data such as the click-through rate and conversion rate of ads to identify and optimize problems in a timely manner.

A/B testing: Through A/B testing, you can compare the effects of different advertising ideas and targeting strategies and choose the best option.

6. Delivery time and change frequency

It needs to be delivered continuously. The advertising plan should be launched continuously for at least 3 days after it is opened. Adjustments can be made after observing the data effect. The total number of operations such as budget, bid, and targeting should not be too many per day to avoid affecting the advertising effect.

7. Maintain a stable network environment:

Configure a clean and independent IP address for the TK advertising account, which can make the account more stable and reduce the risk of being banned. You can use IPFoxy to provide independent IP addresses around the world and a stable network environment, so that the continuity and effect of advertising can be guaranteed to the greatest extent, ensuring that the advertising can run in the best condition.

III. Conclusion

By mastering the above TikTok advertising skills, you will be able to understand users more deeply, hit their pain points, and achieve precision marketing!