Amazon newbies must read: 2025 latest product testing guide

Have you ever encountered such a situation? Some products show strong demand in data analysis tools, but after they are put on the shelves, it is found that there are many similar products on the market, and eventually they fall into a price war, and their profits are greatly compressed. In fact, for Amazon sellers, hot-selling products are the key to achieving sales growth and profit breakthroughs, but many novice sellers often have a misunderstanding: they think that as long as they "choose the right product", hot-selling products can be easily born. However, they ignore the crucial link of product testing. So, as a novice, how can you conduct product testing scientifically and efficiently? This article will provide you with some practical ideas for product testing to help you avoid detours and quickly find products with real potential. If you are interested in how to create hot-selling products, you may wish to continue reading!

I. Product testing principles and recommended tools

1. Basic principles of product testing

(1) Market demand: Avoid "self-entertainment" products and choose products that solve user pain points (such as portable power banks and home storage tools).

(2) Competition: Newcomers give priority to products that are ranked within 5,000 in the major category but have less competition in the niche market.

(3) Profit margin: It is recommended that novices select products with a cost price that is 25% lower than the selling price, with a selling price range of US$10-50.

(4) Supply chain stability: Choose suppliers that can quickly replenish stocks and whose quality can be controlled.

(5) Pay attention to the product life cycle: Hot products often have a life cycle. If you find during testing that the product has reached the "peak stage" (i.e. sales are about to decline), you need to stop losses in time.

2. Recommended testing tools

(1) Amazon rankings: focus on “Best Sellers” (mature markets) and “Hot New Releases” (emerging trends).

(2) Data crawling tools: Combined with off-site trends (such as Google Trends) for comprehensive judgment.

(3) Proxy tools: such as IPFoxy proxy service, which can be used to select massive global IP resources to help Amazon sellers accurately penetrate the target market and ensure the authenticity and reliability of advertising effects. In addition, account IP isolation can provide a safe and independent environment for product testing, avoiding problems such as being banned due to account association and being unable to conduct product testing in certain regions due to IP restrictions.

II. Product Testing Guide

1. Preparation before testing

(1) Optimize Listing:

• Title: core keywords + selling points (such as “2025 new foldable silicone water bottle, portable and leak-proof design”).

• Pictures: The main picture needs to highlight the usage scenario, and the auxiliary pictures should show functional details (such as size comparison, material close-up).

• Description: Use Bullet Points to emphasize core advantages and solutions to user pain points. It is also recommended to update and optimize the selling point description every 7 days and compare data changes.

(2) Advertising strategy settings:

• Automatic advertising: Test the keywords recommended by the Amazon system.

• Manual advertising: Targeted targeting of highly relevant keywords (such as “portable kettle” and “travel cup”).

• Budget allocation: The initial daily budget is recommended to be US$10-20, which will be adjusted dynamically based on data performance.

2. Tips for newbies to avoid pitfalls when selecting and testing products

(1) Avoid price wars: If the number of reviews for a competitor product exceeds 100 and the rating is less than 4 stars, the product may have entered a price war phase.

(2) Priority is given to small and light items: items weighing less than 3 pounds to reduce logistics costs (such as small electronic accessories and creative stationery).

(3) Pay attention to negative user reviews: Learn from negative reviews and improve them. You can also find room for improvement from negative reviews of competing products.

3. Core indicators and optimization strategies for product testing

(1) Click-through rate (CTR)

First of all, you should pay attention to the click-through rate. You can start with some eye-catching elements in the first picture, or compare with your peers to pursue differentiation, and avoid being too similar. Or you can add some promotional information to the title (such as "20% off for a limited time", etc.).

(2) Conversion rate (CR)

It is recommended to maintain a stable rate of 10%-15%, with at least 10 orders per day.

• Optimization direction: optimize price (test with small price reduction), increase QA content, and supplement video reviews.

(3) Return rate and evaluation

If the return rate exceeds 5%, be alert to product defects.

• Response strategies: Provide detailed usage guides, improve packaging damage prevention design, actively invite users to leave reviews, keep the good points, and learn from the bad reviews for improvement.

III. Conclusion

By practicing the product testing guide mentioned above, novice sellers can optimize product testing and selection step by step, and finally create their own hot products. I hope this article is helpful to you. Thank you for reading!