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Amazon KYC Rejections: Causes, Fixes, and Tips

Amazon's KYC audit is a special policy for Amazon's European site to investigate store information. During the KYC audit process, there is a type of situation called "death rejection", which means that the entrance to submitting audit materials is closed. This article will explore the various reasons for this situation and some practical solutions.

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I. What is Amazon KYC review?

KYC is the abbreviation of Know Your Customer, which refers to the seller qualification review. According to European law, if a seller sells or continues to sell on Amazon's European site and obtains transaction profits, he or she needs to provide Amazon with detailed company and personal information.

II. Why does KYC “rejection” occur?

It is normal to have a KYC audit, but a "rejection" is not the same as an ordinary audit failure. Generally, it will lead to the blocking of conventional POA channels. Once the fault tolerance rate is extremely low, it is easy to cause irreversible risks. So, why does this happen?

1. Using false information

  • If the information you provide does not match the platform's registration information, the platform will regard it as forged information. Any forged or tampered information will result in failure to pass the review.

  • If the information is not prepared fully, do not take shortcuts and use fake methods such as photoshop. This kind of inferior means will only accelerate the process of audit failure. If you want to pass the audit smoothly, you must prepare all the information.

2. Frequent submission of the same information

  • Once the information is rejected, there must be a problem. Don't take chances and upload the same information repeatedly. This operation can easily trigger the platform's risk control system and close your review channel.

3. Accounts have associated risks

  • If there is an anomaly in the Amazon account that existed before, and the IP/device used by the previous account is the same as the Amazon account currently being appealed, there will be a correlation problem between the two. Once the correlation occurs, the platform will directly block your KYC review, resulting in rejection.

4. Abnormal company information

  • If your business license is expired or in an abnormal state, Amazon will not be able to review it. Remember to check whether the certificate is currently valid before submitting the information.

  • If the legal person information is changed but not updated on the platform, there will be audit issues due to inconsistent information. It is recommended to use only the detailed information of one valid legal person during the upload process to avoid unnoticed audit errors caused by excessive information.

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III. How to solve the problem of "rejection" of audit

1. The information is true and consistent

  • Ensure that all submitted information (identity certificate, business license) is consistent and consistent with the backend registration information.

  • Please ensure that the submitted information is authentic and the scanned documents are complete and intact. It is recommended to send them in PDF format.

2. POA is not templated

  • Avoid using templated POAs/appeal letters. It is recommended that the content be sincere and polite. If it is too templated, the reviewer will feel that you lack sincerity.

3. The image is clear and unmodified

  • All documents must be original high-definition scans. Photography and copying are prohibited.

  • Do not add watermarks, annotations, alterations, blackouts, or composites.

  • Do not use Photoshop or other tools to make any changes to the content.

4. The network environment is independent and clean

  • In addition to the data problem itself, the network environment is also an important reason for Amazon to reject KYC. Multiple accounts use the same IP/device, resulting in abnormal association, or use low purity/abnormal junk IP, which will cause Amazon to implement risk control on your account.

  • There is another key factor in the account environment: a clean IP. We recommend using the exclusive static residential proxy provided by IPFoxy, which has high purity and no risk of being associated with Amazon users. It helps the account establish a secure and isolated environment to avoid being "rejected" as soon as it is submitted for review.

IV. Summary

Prevention is often better than remediation after problems arise. Keep the environment independent during the account creation process, ensure the information is complete during the first KYC review, and update the backend in time after any information changes. I hope this article can help you solve the problem of KYC review rejection of your account!

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Last modified: 2025-08-07Powered by