Amazon Feedback Update: Boost Ratings with Self-Managed Accounts

Amazon recently introduced a new "star rating only" policy, allowing buyers to submit feedback using only star ratings, without having to write a written review. For sellers, this new policy seems to diminish their autonomy. Previously, they had to write text, but now, maliciously giving a low review seems to require only clicking one star for no apparent reason, significantly increasing operational complexity. What can sellers do in this situation? This article will explore strategies for sellers to overcome this dilemma by leveraging their own account management strategies.

I. Interpretation of the New Regulations

Under this new regulation, Amazon has set text feedback as an optional item. Buyers can evaluate the seller's service through star ratings only. This means that if consumers are dissatisfied, they can directly give you a low score of 1/2 star without explaining the reason. Moreover, for feedback with only star ratings, the seller's "Feedback Manager" will not be able to use the "Comment Appeal" function. If it is believed that the rating is in violation, it can only be handled through the "Report Violation" channel, which greatly increases the difficulty for sellers to optimize products and improve ratings.

II. Breakthrough Strategies

Regarding Amazon's new Feedback rules, in addition to improving product quality and optimizing service experience, using self-supported accounts to help improve store ratings and weight is also an indispensable method. Next, we will explain this breakthrough method in detail from two perspectives: what self-supported accounts can do and what details need to be paid attention to when running self-supported accounts.

1. The core advantages of self-supporting accounts

• High controllability: Self-supporting accounts can place orders and give high-star reviews when needed, helping to stabilize the average score

• Flexible with activities: In the early stage of new product launch, quickly accumulate high-quality reviews through self-supporting accounts to shorten the cold start time

• Avoid buyer uncertainty: Reduce the risk of malicious negative reviews and competitor attacks

• Authentic and safe: If the account is cultivated properly, these feedbacks will be mixed with the evaluations of natural orders and will not be easily detected by the platform.

2. Self-supporting account avoidance guide

While self-supporting accounts are effective, improper operation can also bring risks, such as account bans and review removals. Here are a few key points to note:

(1) Account registration

When registering a self-support account, use real user information (email address/mobile phone number), including payment method and delivery address. Be especially careful not to fill in the same address twice.

(2) Account usage

After registering and maintaining an account, you should pay special attention to the association between multiple self-maintained accounts. Once an association anomaly occurs, it is very easy to cause account risk control. It is recommended to use the combination of Anti-detect browser+ IPFoxy to help achieve one account and one IP, and safely isolate the account environment of multiple self-maintained accounts.

(3) Evaluation management

When conducting self-supported account evaluations, try to simulate real-life operations to avoid triggering platform risk control. Under the new regulations that support only star ratings, it is recommended to follow the following operating procedures when using self-supported account evaluations:

a. Monitor Feedback Star Rating

• Check star ratings daily, focusing on the last 30 days
• Once you find low stars (1~3 stars), record the number and time

b. Star rating optimization

• If the store currently has 100 reviews, and there are 3 2-star reviews, it is recommended to add 5 to 7 5-star reviews to help improve the average score.

c. Batch operation

• Do not give 5-star ratings in batches. It is recommended to complete them over 2-3 days to simulate natural growth.

III. Summary

The change in Amazon’s rating rules seems to have brought many “pitfalls” to sellers, but sellers can definitely avoid these pitfalls through improvements in many aspects and the optimization of their own accounts. I hope this article can help you solve the troubles caused by the new Amazon review rules!