Amazon BSR Update: How Can Sellers Improve Rankings

Amazon's BSR (Best Seller Rank) is an important indicator for measuring store and product performance, but Amazon has recently made some adjustments to the BSR mechanism. The new algorithm no longer relies solely on sales for ranking. Today, I will share with you some operational tips for improving rankings under the new algorithm.

I. Analysis of the new mechanism

The new rules have adjusted the algorithm mechanism and included sales data, conversion rate, return rate, advertising ROI, and user stay time into the ranking calculation range. Its position has also changed, from an inconspicuous place at the bottom to above the five-point description. This means that this ranking will have a greater impact on consumers' decisions, which means that the importance of improving this ranking has increased. The most important point is that Amazon has strengthened the ranking mechanism, and the ranking data outside the TOP100 has a high delay, which avoids the use of bad means to improve the ranking.

II. How to better improve your ranking under the new rules

Under the new regulations, as sellers, we need to improve our rankings through compliant means, continuously improving product quality, optimizing service levels, and other aspects. Sales volume is no longer the only criterion. We need to think about how to better improve product conversion. Even if the traffic is successfully attracted, it is useless if the user bounce rate is high and leaves after clicking. Next, let's talk about what points need to be paid attention to in order to improve the ranking:

1. Product optimization

A high return rate will directly affect the product ranking and the seller's reputation, so you should pay attention to controlling the return rate. Here are some effective ways to reduce the return rate:

• Accurate product description: Ensure that the description (size, color, material) on the product page is detailed and accurate to avoid returns due to discrepancies between customer expectations and actual products.

• High-quality products: This is the most basic solution. If the quality of your product is guaranteed, it is unlikely that you will need to return it.

2. Content Optimization

• Output high-quality content: High-quality pictures and videos will increase the user's click-through rate, but to achieve conversion, the more important thing is the content. The content in the video should be practical and can solve the user's pain points, not blunt advertisements.

• Optimize keywords: Do keyword research first, and select long-tail keywords with great potential to optimize product titles, descriptions, bullet points, and backend search terms.

3. Optimize advertising delivery

• Choose the right product: Under the new regulations, platforms prefer products with high natural conversion rates and real off-site traffic. When placing advertisements, you can consider choosing products with this feature to reduce unnecessary marketing expenses.

• Timely confirmation of delivery effect: After the ad is launched, timely check its delivery effect in the target market. Due to the specific display differences, it is best to switch to the target market IP for testing. After confirming the real delivery effect, better replace the delivery strategy

• It is recommended to use the rotating residential proxy provided by IPFoxy to objectively and truly understand the global delivery effect of advertising.

  

4. Optimization of operation mode

• Short-term ranking improvement is recommended through flash sales. Of course, it can also be optimized through promotions or bundling high-profit accessories.

• The long-term operation strategy is to recommend the establishment of a matrix account. In addition to dispersing risks, multiple accounts can cover more regions and more markets, maximize traffic, and avoid losses caused by restrictions on a single account.

• Although matrix account operation has its benefits, we must also pay attention to avoid association between accounts. If association occurs, the previous operation will be in vain. You can use IPFoxy dedicated static residential proxy to establish an independent environment for the account to avoid losses caused by traffic interruption.

  

III.Conclusion

With the changes in algorithms, different sellers have the opportunity to improve their rankings. There is no need to focus only on sales volume. Product quality and conversion improvement are the development trends of the platform. As sellers, we must continue to learn in order to have the opportunity to gain greater exposure.