The Easter promotions in the first quarter are a great opportunity that e-commerce sellers should not miss. According to data from Google Trends, Easter-related searches have skyrocketed since February, indicating that consumers have entered the preparation stage for holiday celebrations. Sellers targeting Europe and the United States should prepare early, in particular!

Ⅰ. Promotion Preparation Strategy

1. Follow the hot spots to select products

·Festival iconic elements

For example, an Easter egg toy on TikTok US recently rose to the top of the toy sales list. Similarly, a keychain with Easter bunny elements has also been selling well recently. Because Easter eggs are a classic element of Easter, and bunnies are symbolic animals of Easter, related ornaments, dolls, and accessories are all popular products for holiday gifts. Therefore, when selecting products, you can focus on products with obvious Easter eggs and bunny elements.

Popular food and decorations

Distributing candies and chocolates is one of the Easter customs. Tangqiao is still a popular Easter food. In combination with the characteristics of the Easter festival, choose products that are more in line with the festival theme: egg-shaped chocolate molds, themed candy bags, candy baskets, etc.

In order to increase the festive atmosphere, holiday-themed decorations are also hot-selling items, such as Easter-themed wreaths, flags, light strings, tablecloths, decorative trees, etc.

2. Use activities

One of the most popular traditional activities during Easter is Easter Egg Hunt, where different kinds of eggs, such as chocolate eggs, plastic eggs or eggs with small gifts, are hidden in various places, and participants are asked to find these eggs and get the rewards. Especially in the European and American markets, this traditional activity has become a common activity for online and offline merchants.

Digital Easter Egg Hunt: Transform traditional activities into an e-commerce context, set up clickable discount codes, coupons, discounted product links, etc. on websites, major social media platforms or third-party e-commerce platforms, and make ordinary discount distribution more creative.

"Mysterious Easter Egg": Activities such as discounts and gifts when the order amount reaches a certain threshold can also be turned into Easter-themed activities.

Social media challenges: Challenges with different themes have become common activities on major mainstream social media, and have a very good effect in attracting user participation and increasing exposure. Create exclusive tags to prevent diversion, set up prize draws, giveaways and other rewards to attract user participation.

3. Improve consumer experience

Easter themed pages

Creating an Easter-themed landing page/store homepage and designing interactive buttons with Easter elements can not only increase the festive atmosphere, but also help guide consumers to browse products and get a good shopping experience.

Ensure loading speed

Independent website sellers need to pay special attention to the ease of use of both mobile and desktop terminals and the fast loading speed of pages, which are important factors affecting consumers' shopping experience and willingness to buy. Technical optimization, image compression, delayed loading, etc. are all common and effective methods.

Easter themed packaging

The introduction of limited-edition holiday packaging not only meets the needs of holiday gift-giving and further enhances the festive atmosphere, but also increases purchasing intention through its limited nature.

4. Ensure store safety

Promotions are often very busy, and a mistake in one link is likely to affect the overall operation, and even have an adverse impact on subsequent orders. Ensuring the safety and stability of the store is an important foundation that cannot be ignored. Anti-association and anti-cloaking are necessary store maintenance work, which can be assisted by IPFoxy proxy: clean IP and stable connection can meet the needs of store isolation and stable operation, providing an extra layer of network protection for big promotions.

Ⅱ. Last words

Easter is an important promotional event in the first quarter. Active preparation and the use of reliable online tools can effectively assist store operations.