A must-read for newbies: How to improve Instagram SEO?

Is your Instagram account always "difficult to maintain, and even more difficult to increase followers"? Is it difficult for users to see the carefully crafted content? In fact, Instagram SEO is the key to breaking the traffic bottleneck! By optimizing the account settings and content layout reasonably, you can easily increase the account's exposure and traffic generation effect. Want to know how to do it? Keep reading, novices can get started quickly!

I. Common Misconceptions about Instagram SEO

1. Keyword stacking: Excessive use of keywords may affect the reading experience and even trigger platform restrictions.

2. Blindly pursuing popular tags: Popular tags that are irrelevant to the content may lead to invalid exposure.

3. Publishing frequency is too high or too low: Ignoring user experience and algorithm rules may reduce account weight.

II. Essential Tools for Instagram SEO

1. Keyword and tag optimization tools: You can use tools such as Keyword Tool for Instagram to discover popular keywords and efficient hashtags to accurately target your audience.

2. High-quality content creation tools: You can use Canva, Grammarly, etc. to create high-quality visual content and text descriptions to attract user interaction.

3. Data analysis and management tools: Use Instagram Insights to analyze performance data, adjust optimization strategies, and increase account exposure.

4. Proxy IP service: Proxy IP is crucial in Instagram SEO. We recommend the professional proxy service IPFoxy. They can help you simulate different geographical locations, making it easier for your IG content to reach target audiences in specific areas, and help improve your regional keyword search rankings, which is very helpful for IG SEO!

III. How to do Instagram SEO

1. Improve the relevance of search text (keywords)

The most important signal is the keywords that users type into the search bar. Instagram will match relevant usernames, bios, captions, tags, and location information based on these keywords. Make sure your account name, bio, and post content contain keywords that are relevant to your target audience. This will help your account stand out in search results.

2. Strengthen interaction with users

Instagram optimizes search results based on users’ past behaviors, such as accounts followed, tags and posts they interacted with. If your account interacts with users frequently, such as users liking, commenting on or sharing your content, your account will rank higher in search results. In addition, it is recommended to follow more relevant accounts to build more social relationships.

3. Increase the popularity and popularity of your content

Popular content is more likely to rank higher in search results. Instagram uses metrics such as clicks, likes, shares, and followers to determine the popularity of content. Therefore, publishing high-quality, high-engagement content is key to improving rankings.

4. Update content regularly

Stay active: Post content regularly to keep your account active and ensure that the content is consistent and relevant. You can also increase the visibility and appeal of your account through Instagram Stories and live broadcast features.

5. Leverage analytical tools

You can use Instagram's analysis tool and select "Insights" to enter the data analysis interface. There, you can view data such as account overview, content analysis, and audience statistics, which will help you better understand your audience and post performance and optimize your content and strategy based on the data.

6. Choose the right time to post

Generally, the high interaction time periods in the North American market are the local lunch time (11 am to 2 pm) and evening (6 pm to 9 pm), while the European market is concentrated in the morning commuting time (7 am to 9 am) and evening rest time (5 pm to 8 pm). It is recommended to check Instagram Insights more often to analyze the active time of the target audience, and arrange posts in conjunction with big promotions and holiday activities, which can significantly increase content exposure and shopping conversion rate.

7. Leverage geo-location tags

You can add your location to your posts and stories to improve your local search rankings.

8. External Promotion

Link your Instagram account to other platforms (such as websites, blogs, YouTube, etc.) to attract more traffic to Instagram and increase the visibility of your IG account and content.

Mastering Instagram SEO is a must for everyone who wants to improve account exposure and traffic efficiency. The above is all about Instagram SEO. Start optimizing your account now. It won’t be difficult to increase traffic and followers!