Beginner's Guide: Practical Tips for TikTok Seller Center, with 2025 Latest TikTok Onboarding Tutoria

For cross-border e-commerce, TikTok Seller Center is a powerful tool that helps sellers easily manage products, orders, data, and advertising. However, for sellers who are new to this platform, how to enter and use it efficiently has become a big problem. This article will explain in detail how to use TikTok Seller Center and the latest entry tutorial

I. Settlement Tutorial

1. Preparation before moving in

(1) TikTok business account.

(2) Entry materials: business license (or identity certificate), international payment account (such as Payoneer), logistics and return address, product list and relevant qualification certificates (if it involves specific categories, such as food and beauty, compliance certificate is required).

(3) Stable network environment: Avoid frequent IP switching. Abnormal IP address switching may trigger the platform's security warning, resulting in difficulty logging into the account or even being blocked. Using professional proxy tools such as IPFoxy can effectively solve this problem. IPFoxy provides exclusive stable IP addresses and global IP addresses, which can greatly reduce the risk of account fluctuations caused by network environment fluctuations, and can also ensure the safety and smoothness of your entry process.

2. Registration Process

(1) Visit the official website: TikTok Seller Center and click “Register Now”.

(2) Fill in information: Select the account type, enter business/personal information, and set a password.

(3) Upload materials: Submit business license, identity certificate and payment account information.

(4) Review: Please wait for 3-5 working days. After passing, please complete the store name, logo and introduction.

II. Core functions of TikTok Seller Center

1. Product management: supports product uploading, editing and classification management.

2. Order processing: check order status in real time and handle after-sales issues.

3. Data analysis: Provide sales and user behavior data to help optimize operational strategies.

4. Advertising: Place TikTok ads with one click to obtain accurate traffic.

III. Functional Operation Guide of TikTok Seller Center

1. Product upload and management

Product uploading is one of the core functions of the Seller Center. Through the "Product Management" page, sellers can easily manage all products.

(1) Add new products: Go to the "Product Management" page and click the "Add Product" button. Upload the product image, making sure it is clear and high-quality to attract users' attention.

(2) Complete product information: Fill in the product title, description and keywords. The title should highlight the core selling point, the description should be detailed and accurate, and the keywords should include the search terms commonly used by users to increase search exposure.

(3) Classification and inventory management: Select appropriate product categories and set inventory quantities to avoid order cancellations due to insufficient inventory. Set up inventory reminders to ensure timely replenishment.

2. Order processing flow

Order processing directly affects customer satisfaction and store ratings, so sellers should pay special attention to it.

(1) View order details: Go to the "Order Management" page to view all pending orders, including order number, customer information, product quantity and delivery address.

(2) Order delivery: After confirming the order, select a logistics company and fill in the tracking number to ensure that the order is shipped in a timely manner. You can use the logistics integration service provided by TikTok to facilitate tracking of logistics status.

(3) Return and exchange processing: If a customer requests a return or exchange, check the reason for the request on the order page and communicate with the customer in a timely manner. Process the return according to the policy and update the order status to ensure a good shopping experience.

(4) Order status update: Keep the order status updated in a timely manner, marking it as "shipped", "completed" or "return in progress" so that customers can understand the progress of their orders at any time.

3. Data analysis and optimization

Data analysis is a key function to improve operational efficiency. You can refer to the following aspects to conduct your data analysis:

(1) Sales tracking: View the sales data of each product in real time and select the best performing products.

(2) Traffic source analysis: Understand the channels through which users enter your store (such as advertising, natural search, or social sharing) and optimize traffic diversion strategies.

(3) User behavior monitoring: Analyze users’ browsing and purchasing behaviors, such as which products have long stay time and which pages have high bounce rates, so as to optimize product layout and page design.

4. Use of advertising features

TikTok ads are a great tool for sellers to attract traffic and boost sales. Here are the details of how the ads work:

(1) Ad creation: Create a new ad campaign on the Ad Management page and select the appropriate ad objective, such as "Increase traffic" or "Increase conversions." Set a budget and select an ad format, such as video ads, brand challenges, or influencer collaborations.

(2) Precise audience targeting: Use TikTok’s powerful user data analysis tools to set precise targets based on the audience’s location, interests, age, and consumption habits.

(3) Advertising content design: Create eye-catching video ads that highlight the core value and scenario applications of the product. Use popular music and tags to increase the click-through rate of ads.

(4) Collaboration with influencers: Leveraging the appeal of TikTok influencers, promote products through influencer marketing to further increase brand awareness and sales.

IV. Conclusion

The above is all about the use of TikTok Seller Center functions. Making good use of these functions will definitely bring good sales to your store! Finally, thank you for watching~