Step One to Middle East E-Commerce Success: A Guide to Selling on Noon

Noon is a leading cross-border e-commerce platform in the Middle East. It operates a wide range of product categories and mainly targets the markets in the United Arab Emirates, Saudi Arabia and Egypt. It is an excellent choice for developing or expanding the e-commerce market in the Middle East.

I. Noon Seller Onboarding Preparation

1. Required Documents

For sellers based in China, Noon only allows business operations in the UAE and Saudi Arabia under the International Seller model. The following documents are required:

(1) Trade License

The license must be valid for at least 30 days.

(2) VAT Registration Certificate

This must be issued by the country relevant to your target market.

(3) Valid Identification

A valid passport is required, and the name must match the name on the trade license.

If the passport name does not match the trade license, a Power of Attorney must be provided to authorize the individual to act on behalf of the license holder and their company.

(4) Bank Account

Provide the account details of a Payoneer or LianLian account via a signed and company-stamped Power of Attorney.

Note that one set of documents can only be used for one seller account. You cannot use the same documents across multiple accounts. This is a common condition in multi-store strategies—just make sure to separate the documentation to avoid association.

2. Relevant Fees

Noon does not charge onboarding fees, registration fees, deposits, or subscription fees. However, if you choose the FBN (Fulfilled by Noon) logistics model, you will need to pay category-based commissions on FBN products. Specific details are available in Noon’s official seller guidelines.

3. Onboarding Readiness

In addition to preparing separate documents to prevent account association, it's also essential to ensure network isolation—something monitored on nearly all e-commerce platforms. To maintain account stability and avoid linkage or suspension, it is best to use an independent network environment starting from the registration process.

The most commonly used method is to combine an anti-detect browser with a proxy. Mainstream proxies on the market such as IPFoxy can be configured in anti-detect browsers. The principle is one browser, one environment, and one IP per store, ensuring that each store's network is independent and isolated.

II. Seller Onboarding Process

1. Select the country/region for your store

In Noon Partners, click the option to start selling in other countries or regions, then enter your store name, contact details, and other required information.

2. Add tax details

Click the "edit store details" button → Under the "legal & payment" section, select the legal entity → View details → Scroll down to the "tax details" section → Click the "add tax details" button.

Select the correct tax country or region → Choose VAT Registered → Enter all tax information → Submit for review.

3. Link your store

Once approved, go to Noon Partners and click the "Link legal entity to your store" button → Select the legal entity and click "Link Legal Entity" → Click "Click here to send the agreement on behalf of <Legal Entity Name>".

4. Agree to the Terms and Conditions

Select the Authorized Signatory Name → Click "Send T&C for Review". You will receive the Terms and Conditions via email. After agreeing to the terms, you will officially become a Noon seller and can start listing products.

III. Final Notes

With your documents ready and a reliable network setup, you’re all set to begin your e-commerce journey on Noon and tap into the booming Middle Eastern market.