Boost AliExpress Conversion & Repeat Rates: Self-Maintained Review Guide

As the competition in AliExpress becomes increasingly fierce, sellers not only have to solve the problem of how to obtain traffic , but also face the challenge of how to improve conversion rate and repurchase rate .
Traditional advertising and discount promotions have gradually fallen into marginal effects, while self-maintained account evaluation , that is, sellers use their own account matrix to complete tasks such as planting grass, placing orders, evaluating, and repeat purchases, has gradually become the secret weapon of many small and medium-sized sellers.
This article will comprehensively analyze the value of self-maintained accounts to AliExpress stores and provide a complete set of strategies to increase conversions and repeat purchases .

I. The benefits and applicability of self-supporting accounts

1. Advantages of Self-supporting Accounts

Control the evaluation rhythm : No need to rely entirely on external evaluation teams, you can control the number of evaluations and the release time yourself.

Improve search rankings : AliExpress’s algorithm is extremely sensitive to the number of reviews and star ratings of new products, and self-supporting accounts can quickly accumulate basic weight.

Promote conversion rate : When consumers see real buyers’ orders and positive reviews, their purchasing decisions will be greatly accelerated.

Repeat purchase data simulation : "Repurchase orders" are realized through self-maintained accounts to help the system identify that the product has high repeat purchase potential , thereby obtaining more recommendation traffic.

2. Applicable Scenarios

Cold start of new products : Newly listed products lack data support, and self-supporting accounts can quickly fill in the "first wave of reviews".

Highly competitive categories : such as clothing, digital accessories, and beauty products, where competition is fierce and the risk of negative reviews is high, self-maintained accounts can balance public opinion and reputation.

Need to quickly rank up : Before big sales or holidays, use your own account to grab the front row.

Want to verify the potential of SKU : first use small batches of self-supporting account orders to test the product repurchase rate and praise rate.

II. A Complete Guide to Improving AliExpress Conversion Rates Through Self-Supported Accounts

1. Build a safe and stable self-supporting account environment

IP Isolation
Alibaba has strict security controls. If the environment is not isolated, it is very easy for accounts to be linked and orders to be cancelled. Each account must use a separate, clean residential IP to avoid batch association caused by the same ASN or IP segment.

I recommend IPFox's IP proxy service. It provides high-quality static and dynamic residential IP addresses, matches real broadband environments, and is closer to real buyer behavior. It covers major regions around the world, offers low risk scores, stable bandwidth, and is compatible with fingerprint browsers for account isolation. It's particularly well-suited for AliExpress multi-account matrices.

Account environment isolation
Use the fingerprint browser to simulate real device parameters. Each account can be configured separately, such as browser fingerprint, UA, time zone, and language environment to avoid cross-contamination of cookies and fingerprints.

2. Strategies for Self-Supported Accounts

Don’t place an order right away. Your behavior during the account maintenance period will greatly affect the success rate of subsequent orders.

Initial account maintenance (7–14 days)

• Browse the AliExpress homepage and event page normally;
• Collect, add to cart, and follow stores;
• Place orders for a small number of low-priced goods to simulate real buyer habits.

Mid-term account maintenance (15–30 days)

• Add cross-category browsing records;
• Stay on the detail page multiple times and check buyer reviews;
• Control the frequency of placing orders and don’t be too concentrated.

3. Ordering and reviewing skills

Order rhythm

• Avoid placing dozens of orders for a single product at once;
• It is recommended to adopt a "step order" to gradually increase the quantity.

Evaluation content

• The copy should be natural, avoid repetition, and use a mix of pictures/videos to share your orders;
• The combination of Chinese and English is more authentic, especially for the European and American buyer market.

Order optimization

• The product selling points should be consistent with the main image/details page;
• Multi-dimensional evaluation (fast logistics, good packaging, good quality).

4. Simulate repeat purchases and return of old customers

AliExpress has a clear assessment of "repurchase rate", and products with high repurchase rates are more likely to obtain natural traffic support .

Repurchase cycle : Set according to different products, such as fast-moving consumer goods (7-14 days) and durable goods (30-60 days).

Repurchase method : Use your own account to simulate placing an order again, and write "After using it for XX days, I feel it is very good, so I bought another one/recommended it to my friends."

Combination order : Include other SKUs in the second purchase to increase the average order value + the system identifies it as a real old customer behavior

Summarize

Self-maintained account evaluation isn't just a low-level tactic. Instead, it's a compliant and refined operational approach that helps sellers rapidly increase conversion and repurchase rates on the AliExpress platform through real-world simulation, behavioral development, rational order placement and evaluation, and repurchase cycles. Done correctly, self-maintained accounts can not only help you overcome the challenges of a new product's cold start, but also build a long-term, stable, high-conversion and high-repurchase data model for your store.