Facebook DM Sales Guide: High-Converting Tactics and Communication Tips

In the increasingly competitive environment of e-commerce, Facebook chat has become an important method for many sellers to improve conversions. Whether operating an independent website, Shopify, or attracting potential customers through Facebook ads, this method is helpful for conversions. This article will list specific and feasible chat methods and communication strategies to help you achieve efficient conversions.

I. Why do you need Facebook chat?

1. Understand customer needs

Traditional advertising can only attract clicks, but you cannot truly understand the customer's intention in clicking the ad. Without precise intentions, it is difficult to achieve conversions. However, through order chat, sellers can quickly determine the user's purchase intention and budget range based on the content of the user's active consultation, thereby providing more appropriate recommendations.

2. Adapt to user habits

In markets such as Latin America and the Middle East, many users are not accustomed to placing orders directly on e-commerce platforms. Instead, they are accustomed to sending messages through social platforms to learn about product details and communicate the final transaction details. In these regions, Facebook chat is not only a means to assist sales, but also the main ordering channel.

3. Establish a precise customer base

Chatting about orders can effectively increase the probability of placing an order. Even if the order is not successfully placed this time, it is still an accumulation of private domain customers. The customer information (interests, purchase history, etc.) accumulated through the chat process can provide certain data support for subsequent activities.

II. What are the skills for chatting on Facebook?

After talking about the importance of order-chatting, let’s take a look at some order-chatting techniques that can effectively improve conversions:

1. Establish effective user portraits

Before starting to discuss an order, first determine the user's precise portrait, so that you can better conduct targeted communication based on the user type. The main analysis is the following points:

• Region (language style, currency preference)

• Points of interest (which products were viewed, whether comments or likes were given)

• Behavioral tags (active consultation or passive reply, hesitation or repeated review)

• Make good use of Facebook page information, DM content and historical conversation records, and then design communication strategies based on the corresponding types

2. Effective communication skills

• At the communication level, in addition to the existing content on the product page, it is recommended to estimate the expected demand based on the user portrait and make recommendations based on the pain points. For example, if the user is a business person, recommendations can be made based on the perspective of business trips.

• In terms of sales pitch, you don’t have to directly ask about the purchase. You can use guiding words such as: “Hi! I saw you clicked on our ad. Just wanted to check if you had any questions about the product?”

3. Multi-account collaboration

• Many teams or individual sellers use multiple Facebook accounts to run advertisements and chat orders, but Facebook is extremely sensitive to abnormal login behavior and account behavior overlap.

• It is recommended to create multiple accounts based on different products/markets, and create a different identity or avatar nickname for each account

• Account blocking and account association are essentially due to IP association and IP blocking. Therefore, when converting multiple accounts, you need to pay attention to using a pure and exclusive Facebook proxy , such as IPFoxy's pure IP service. It is best to use one account and one IP, and do a good job of preventing blocking and association at the same time to achieve long-term conversion.

  

4. Grasp the timing of reply

• If you don’t respond to customer messages in a timely manner, it may make users feel that they are not valued and cause them to leave.

• Especially for sellers in the European and American markets, you may often encounter inquiries at night. It is recommended to use some automation tools, set up automatic replies + prompt waiting time, or use virtual assistants to help customers retain.

5. Improve credibility

Trust is accumulated proactively. During the order negotiation process, you must proactively provide trust conditions, such as:

• Insert screenshots of user reviews/real buyer shows into the chat

• Guide users to visit the official website and explain the after-sales policy

• Provide multiple secure payment methods

• Inform the logistics method and estimated arrival time in a timely manner

  

III. Summary

During the order-chatting process, you must abide by the Facebook platform rules to avoid illegal operations that may lead to account bans. You must also pay attention to protecting customer privacy and not leak relevant information. Finally, maintain a professional attitude during the order-chatting process. I believe that everyone can achieve high-conversion Facebook order-chatting!