Why Your Website Gets Traffic but No Orders – And How to Fix It

One of the most common problems in the initial operation stage of an independent website is that the store has traffic but no orders. If it is not solved for a long time, more problems may arise in subsequent operations. There are many possible reasons and influencing factors behind the traffic but no orders. You can try to start from several aspects of this article to check whether there are problems and room for improvement in the store.

Ⅰ. Detailed and complete information

Insufficient product information is one of the common reasons that hinder purchases, especially for products with higher prices. Consumers often need longer to build trust and finally achieve conversion because they also need to research the product and similar alternatives (which are also competing products).

Improve product descriptions and details, shipping costs, after-sales services, and other information, and use FAQs and prominent service support channels to create a good shopping experience for consumers. In addition, adding specific information such as merchant information and business stories, and ensuring that the information is updated in a timely manner, will also help improve trust.

Ⅱ. Analyze traffic and user behavior

Use Google Search Console or similar tools to see which keywords and searches bring users and traffic, what interactions users have with your store, and which traffic is conducive to conversions...

The visitors brought by some keywords may not be the target audience. Conduct further keyword research and select better keywords, or optimize the audience targeting settings of paid ads. The bounce rate of some pages may be exceptionally high. Study these pages to analyze what factors cause users to leave. The conversion rate of some devices is abnormally low. Check whether the page's adaptability on the device meets the standards.

Not all traffic is "suitable" for stores, such as robots, spam, fake traffic, and some non-target audiences. These traffic are essentially ineffective for conversion. So we need to analyze which traffic is useful and which is to be excluded. Using localized and differentiated operation strategies for the target market is conducive to attracting traffic with a high possibility of conversion. With the help of IPFoxy's exclusive pure proxy, we can not only accurately locate the target market to facilitate local traffic, but also improve the security of the website for independent station operations.

Ⅲ. Check the navigation and call to action

If consumers enter the store directly instead of jumping to the specific product interface from other platforms, they will generally see the homepage navigation directly. The menu navigation needs to be conspicuous, concise, and clearly categorized to help consumers quickly find what they want.

As mentioned above, information should be complete, but not all information should be placed at the top of the page. Secondary information such as privacy policy can be placed at the bottom navigation.

The right call to action button can effectively guide consumers and be placed next to the homepage banner and the main product to encourage users to view more products. Discount information such as some limited-time offers can be placed in a small banner at the top of the page, which is easier to notice but does not take up too much space.

Ⅳ. Consistency between ads and landing pages

If users jump from an ad to a store homepage or a specific product page, ensure that the ad content displayed is consistent with the content on the landing page. If the ad contains discount information, the landing page should display products that can use these discounts. Otherwise, it will damage consumers' willingness to shop and explore.

Ⅴ. Adaptation to different devices

Although mobile shopping accounts for a large proportion, the shopping experience on different devices must be taken into account. Ensure that the store can display and function normally on different devices.

Ⅵ. Check for technical errors

In addition to the issue of whether it is adapted to different devices mentioned above, there are also whether the website loading speed meets the standards, whether there are broken links, whether users can be redirected from incorrect or non-existent pages to the correct pages, whether users can experience all functions normally and smoothly... These are all parts that need to be checked and optimized regularly.

There are many possible reasons why an independent site has traffic but no orders. Timely troubleshooting and the use of reliable network tools can effectively improve conversions.