Everything You Need to Know About Selling on Mexican E-Commerce Platforms

In recent years, the e-commerce market in Latin America has seen explosive growth, with major platforms entering the market. TikTok Shop's Mexico POP model will also be available in mid-August. Faced with this booming market, how can e-commerce businesses choose the right platform? And how should they operate? This article will provide the answers.

I. Popular  e-commerce platforms in Mexico

1. Mercado Libre

• Platform advantages: The largest platform in Latin America, with a market share of over 70% in Mexico, and supports local logistics and automatic translation systems.

• User profile: Covering all age groups, covering large and medium-sized cities, focusing on cost-effectiveness and logistics speed

• Recommended products: mobile phone accessories, small appliances, sports and outdoor

2. Amazon Mexico

• Platform advantages: FBA local warehouses improve the logistics experience, users are willing to pay for quality, and it is suitable for branding.

• User profile: The age range is mainly between 25 and 50 years old, with a certain brand awareness, and tends to be urban middle-class users

• Recommended products: Branded digital electronics, beauty and personal care products, high-quality household products

3. Coppel

• Platform advantages: nationwide offline store channel diversion, high platform trust, and mature return and exchange policies

• User profile: Most of them are converted from offline store customers, with strong shopping purpose

• Recommended products: large items with strong practicality, such as home appliances and furniture

4. Walmart Mexico

• Platform advantages: sales rhythm is mainly based on promotion cycle, logistics is strict and efficient, after-sales requirements are high, suitable for sellers with stable supply chain

• User profile: middle- and high-income groups, who often purchase through offline stores and online price comparison

• Recommended products: Fast-moving consumer goods (such as shampoo, toothpaste, etc.)

5. Liverpool

• Platform advantages: Representative of mid-to-high-end e-commerce in Mexico, with strong customer stickiness

• User profile: High-income women account for a large proportion, pursue shopping experience, and frequently use credit cards to pay

• Recommended products: high-end clothing, beauty and skincare, accessories

  

II. How to Grasp the Mexican Market Traffic

After introducing the mainstream e-commerce platforms in Mexico, let’s talk about how to operate them to better grasp traffic and improve conversions.

1. Product selection

• Product selection must first be localized, and attention should be paid to holiday promotions such as "Buen Fin" (Mexican version of Black Friday) and "Christmas season"

• The second thing is differentiation. Even popular products have different selling points.

• Finally, ensure the compliance of the selected products and avoid products that do not comply with trademark regulations

2. Service optimization

• Spanish-speaking customer support available

• It is recommended to use local language optimization for product titles/details pages

• Avoid time difference issues that lead to delayed customer service responses and use virtual customer service to help retain customers

3. Ad Optimization

• If you want to operate a store in Mexico well, it is necessary to localize the advertising content. Understanding local hot spots can improve conversions.

• After the ad is launched, it is recommended to check the advertising effect in time for optimization. It is best to switch the IP to the Mexican region to understand the real effect of the advertising. It is recommended to use the dynamic residential proxy improved by IPFoxy to simulate the browsing scene of real users, objectively detect the effect of the advertising, and assist in advertising optimization.

  

4. Matrix Operations

• As major platforms tighten their policies, accounts are at risk of triggering risk control at any time. If there is only a single account, once risk control occurs, it is easy to cause traffic interruption

• It is recommended to use a multi-account operation strategy to fully grasp the traffic, but also pay attention to the risk of association between accounts. It is recommended to use IPFoxy static residential proxy to establish a mutually isolated security environment for different accounts.

  

III. Summary

As an emerging e-commerce hotspot in Latin America, Mexico provides Chinese sellers with broad growth opportunities. I hope this article can help you solve platform selection and operation problems. If you have other questions, please leave a message in the comment section for discussion!