AliExpress 618 2025: Essential Tactics to Capture the Sales Rush

The annual 618 shopping festival has arrived! AliExpress officially launched its global 618 campaign yesterday. For online sellers, every major sales event brings fierce competition. The key question everyone's asking: How can businesses best position themselves to capture this surge in 618 traffic?

Chinese cleaning appliance brands are taking global markets by storm through e-commerce. Take LARESAR, a Shenzhen-based vacuum cleaner startup that achieved explosive growth in just one year. According to AliExpress data, the brand crossed the $1M revenue threshold within its first year and saw an 18-fold surge in Poland alone.

AliExpress has prioritized brand partnerships in recent years, becoming the primary launchpad for cutting-edge smart home and consumer electronics brands expanding overseas. Amidst major sales events like 618, how can your brand replicate LARESAR's success – strategically capturing target customers to turbocharge growth?

1. Enhance market insight

The core challenge for domestic sellers? Limited local market intelligence. Without deep insights into regional buyer behavior, accurately targeting consumers becomes nearly impossible. So how can you decode precise preferences, track competitor movements, and identify trending search terms in strategic markets like Poland – just as LARESAR achieved?

1. Use target market IP : (such as Poland, France, Brazil, etc.) to visit AliExpress, local e-commerce platforms, social media, and search engines.

2. Grasp local information : obtain real local search results, best-selling lists, trending products, consumer reviews, gain insight into real needs, and accurately select and price products.

3. Understand your competitors : Monitor your competitors’ pricing strategies, promotions, and store dynamics in your target market.

2. Enhance the accuracy of advertising

What should we do to improve the accuracy of delivery and grasp the pain points of consumers?

1. Use the target country IP to log in : Use the target country IP to log in to the advertising platform (such as AliExpress Direct, Google Ads, Facebook Ads) to ensure that the advertising account settings and audience targeting are based on the correct regional information.

2. View delivery results : View the actual display position, ranking and competitor ads of the delivered ads in the target area

3. Optimize keywords and bidding strategies : Test the click-through rate and conversion rate of ad creatives in different regions.

   To achieve the above points, we need to choose a suitable overseas proxy service. This proxy must have the following characteristics:

• Provide stable services, good technical support and reasonable pricing strategies

• Ensure that the IP used is pure and not abused, and ensure that access to AliExpress, advertising platforms, and social media is not blocked

• The connection is high-speed and stable, ensuring research and operational efficiency.

  IPFoxy, which provides high-quality proxy , can easily integratecloud phones, simulators, mobile terminals and other device scenarios. Each store or operation link is assigned an independent and stable target country IP to avoid account association risks and ensure safe and worry-free operations during the promotion period.

 

3. Improve store operation efficiency

From the perspective of consumers, we should do the following:

1. Visit your own AliExpress store as a local buyer to experience page loading speed, translation accuracy, payment process, etc.

2. Discover and optimize the details that affect conversion

3. Test the effectiveness of promotions and coupons in specific areas

4. Simulate user behaviors in different regions to conduct store management, order processing, and customer service communication

Starting from the perspective of local users, grasp the psychology of consumers, improve conversion rate and consumer experience, and seize an advantageous position in the AliExpress 618 event in 2025. The market competition is fierce, and refined operations and localization capabilities are the key to success. I believe that if this is done well, this wave of promotional traffic will definitely be firmly grasped by everyone.