2025 Jumia Seller Guide: Step-by-Step Setup & FAQs

As Africa's leading e-commerce platform, Jumia has become the preferred channel for Chinese sellers to explore the African market. This article will provide you with a detailed introduction to the entire process of Jumia's entry in 2025 and answers to frequently asked questions, helping you to smoothly start your African e-commerce journey.

1. Preparation for Jumia entry

1. Required Materials List

(1) Enterprise qualifications : Business license of a company registered in mainland China or Hong Kong (self-employed individuals are not allowed to settle in)

(2) Legal person information : front and back of legal person’s ID card (must be consistent with business license information)

(3) Receiving account : Corporate Payoneer account or local bank account in Africa

(4) Product information : high-definition product pictures ( 680×850px ), detailed description and price list

(5) Brand authorization : If you operate branded products, you need to provide a brand registration certificate or authorization letter

2. Other preparations

(1) Prepare at least 100 SKUs ( 5-20 activated stores can be uploaded in the initial stage )

(2) Arrange dedicated personnel to be responsible for platform docking and operation

(3) Understand the prohibited sales list of the target site (such as cosmetics, medicines, etc. require special permission)

3. Network environment requirements

Jumia uses multiple information sources to determine the correlation between different accounts. Among them, IP address is one of the important monitoring indicators. When multiple accounts frequently log in using the same or similar IP addresses, Jumia may believe that there is a correlation between these accounts, and thus take restrictive measures against sellers, such as banning accounts or restricting the use of certain functions.

Using IPFoxy 's clean, independent residential IP can create a "one number, one IP " network environment for the account , preventing multiple accounts from being detected on the Jumia platform using the same network, thereby reducing the risk of being associated.

2. Detailed process of entry ( 2025 latest version)

1. Step 1 : Visit the official website to register

Open Jumia China official website, click " Shop Guide " and fill in the basic information of the company ( company name / contact person / telephone number / email address ):

2. Step 2 : Submit for review

Upload a scanned copy of your business license (with official seal) and provide a screenshot of your Payoneer corporate account ; fill out the Overseas Warehouse Seller Application Form ( only overseas warehouse FBJ mode will be open in 2025) . The review time is usually 3-7 working days , and you will receive a contract email notification after passing .

3. Step 3 : Complete store information

Set a unique store name (not editable) and upload the store logo , complete product categories and other information :

4. Step 4 : Sign the contract and activate the store

After signing the electronic contract, upload at least 5-20 SKUs to activate the store ; 100 SKUs must be put on the shelves within one month .

After successfully entering the Jumia platform, merchants need to focus on the operation and management of the store, including but not limited to product updates , marketing promotions , customer service , data analysis , and logistics management.

3. Frequently Asked Questions and Answers

Q1 : Can self-employed individuals join Jumia ?

A : No, you must use your business license .

Q 2 : Will Jumia support the direct mail model in 2025 ?

A : Not supported. Currently only the overseas warehouse (FBJ) mode is open .

Q3 : What are the advantages of Jumia’s overseas warehouses compared to direct mail?

A : There is no requirement for the quantity of shipments; there is an exclusive support policy, and sellers can enjoy up to 45 days of free storage fees ; there are also comprehensive logistics services. After the product is put on the shelves and the order is placed, the subsequent packaging, delivery and other operations will be handled by the Jumia team.

Q 4 : Will multiple store associations lead to being blocked? How to solve it?

A : Yes, the association of multiple Jumia stores may indeed lead to the closure of stores. However, the current cross-border e-commerce anti-association technology is very mature . Multi-member collaboration can use the proxy IP integrated fingerprint browser method to ensure that the network environment between different accounts is completely isolated.

Through the above full process guide, I believe you have a clear understanding of Jumia entry. The African e-commerce market has great potential. Be fully prepared in advance. I wish you excellent results on the Jumia platform!