Marketing for Short Dramas: How to Optimize for YouTube SEO?

In recent years, short dramas have shown a rapid growth trend around the world. As the main marketing battlefield for short dramas going overseas, although YouTube already has a channel dedicated to short dramas, further increasing visibility through SEO will still be of great help to marketing work.

Ⅰ. SEO Key Points

1. The title contains keywords

The most basic point is to naturally integrate keywords into the video title. It is best to put it at the beginning of the title or in the first few characters, such as "【Keywords】" at the beginning of the title. The title should also pay attention to fluency and avoid stacking too many keywords, otherwise it may be counterproductive.

2. Mention it in the description

The video description is a good place to insert keywords when introducing the plot, characters and other background information. Ensure the length of the description. It is best to mention the keywords before the first twenty characters of the description, and then naturally mention the keywords several times afterwards.

3. Mention in audio

YouTube will transcribe the video, that is, use speech recognition technology to convert the audio of the video into text, and the transcription is becoming more and more accurate, so keywords can be naturally integrated into the video (such as background introduction, narration, character dialogue, next episode preview, etc.), and the system can capture them through the audio.

4. Increase viewing time

YouTube is more likely to recommend videos with longer viewing time (emphasizing the number of times and duration users watch the video rather than clicks), which means that the longer a video is watched, the more likely it is to be recommended to other users.

To get users to watch as much and complete videos as possible, you can work on the beginning of the video. Of course, the most important thing is the overall quality of the content, because high-quality content can attract people to watch repeatedly.

YouTube also has a Video Chapters feature: splitting the video into multiple parts and providing a separate preview and supplementary information for each part. Proper use can effectively attract viewers to watch and interact.

5. Use hashtags

Just like tags on social media platforms, they help to categorize content, and users can also use tags to discover your content. Choosing tags that are most relevant to the video content and have high popularity will help increase video exposure.

6. Organize your playlist

Playlists not only help organize videos, but also help provide guidance for viewers, making it easier for them to find what they want to watch, further increasing the viewing time of multiple videos. In particular, some short dramas are broadcast in the form of theme series, and organizing them in lists is more conducive to SEO.

7. Check the industry situation

Short dramas are developing rapidly, with more and more players joining the market. It can also be inspiring to look at the industry's top and most popular videos and see how they use keywords.

Ⅱ. Precautions

1. Anti-current limiting

In addition to SEO, it is also important to prevent account and video traffic restrictions. IP reputation and stability and user interaction rate are all factors that affect traffic restrictions.

As mentioned above, it is best to use a clean IP and do not change it easily. If the amount of content to be released is large, you should use a multi-account type-based release solution. It is best to provide a separate clean IP for each YouTube account.

2. Local push

Short dramas are becoming more and more refined in content and types. Local push for different themes, cultures and regions is conducive to better video exposure and traffic. Just like preventing traffic restrictions, it is better to provide each account with a unique pure IP. You can use IPFoxy's static residence, which not only performs well in purity and stability, but also has 200+ regional options, making it easy to layout different markets.

Ⅲ. Final Thoughts

Seizing the opportunity of short dramas going global and doing a good job on YouTube SEO can bring higher search rankings and exposure to the dramas.