On the Shein platform, store traffic and weight directly affect product exposure and sales volume. Many merchants face the problems of insufficient traffic and low store weight in the initial stage, making it difficult for products to gain adequate exposure, thereby affecting sales performance. To address this challenge, more and more merchants have begun to adopt the "self-cultivated accounts" strategy, which can quickly increase store traffic and weight by simulating real user behaviors.
"Self-cultivated accounts" are not only a low-cost and high-efficiency operation strategy but also a key tool to enhance store competitiveness. This article will delve into the core value and practical methods of self-cultivated accounts to help Shein merchants stand out in the highly competitive market.

I. Benefits of Self-Cultivated Accounts for Shein Merchants
1.Enhance product exposure and recommendation weight
Shein's recommendation algorithm comprehensively considers indicators such as product views, favorites, and cart additions. By simulating real user behaviors such as browsing, favoriting, and adding to carts through self-cultivated accounts, the exposure and recommendation weight of products can be effectively improved, thereby obtaining more natural traffic.
2.Quickly accumulate store data and improve store weight
New stores or newly listed products often lack sufficient historical data, resulting in low store weight. Through continuous interaction with self-cultivated accounts, store data can be quickly accumulated, and the activity and weight of the store can be improved, laying a foundation for subsequent advertising and natural traffic acquisition.
3.Reduce the risk of platform risk control and avoid demotion
Compared with short-term concentrated brushing, self-cultivated accounts are a long-term and stable operation strategy with more natural behaviors, which are not easy to trigger Shein's risk control system. By reasonably planning the behaviors of self-cultivated accounts, the risk of being demoted by the platform can be effectively reduced.
4.Provide initial data support to optimize product selection and pricing strategies
Self-cultivated accounts can provide initial browsing and favoriting data for newly listed products, helping merchants judge product market feedback, optimize product selection and pricing strategies, and avoid resource waste caused by blind advertising.

II. Comprehensive Guide to Rapidly Increasing Traffic and Weight with Self-Cultivated Accounts
1.Establishment and configuration of self-cultivated accounts
Multi-account registration strategy
It is recommended to register in batches, with a small number of accounts registered each day to simulate natural growth.
Set reasonable account information, including avatar, nickname, and regional information, to be as close as possible to the real user habits of the target market.
Isolation of IP and device environments
Using a stable and secure IP environment is very important. A stable IP environment can ensure a smooth login experience and reduce security verification and blocking issues caused by frequent IP changes. The combination of a fingerprint browser and residential IP can effectively create a pure and stable IP and device environment, thereby avoiding the risk of platform detection of association when multiple accounts log in on the same network or device.
Tool recommendation: It is recommended to use IPFoxy residential proxy service because real residential IPs can simulate real user behaviors and reduce the probability of being identified by platform risk control. It provides independent IP level isolation to ensure that each self-cultivated account operates safely and stably, and also supports global multi-region selection, facilitating precise operations for target markets.

2.Content interaction strategies for self-cultivated accounts
Browsing strategy
Not only browse your own store but also browse similar products on the platform to increase the activity and authenticity of the account.
Keep randomness in each browsing: the stay time, sliding track, and the number of switched products should be diversified.
Favorites and cart-adding strategies
Accurately add high-potential products to the cart to increase weight.
Avoid concentrating operations on the same product; spread the time and accounts to improve the natural effect.
Simulating purchase behavior
Regularly conduct small-value purchases or payment simulations to increase the account's historical transaction data, making the platform consider it a real user.
It can be combined with coupons and discount activities to enhance the rationality of behaviors.
Social interaction
Leave comments, like other users' comments or products to increase the diversity of interactions.
Participate in community activities or follow brand accounts to make account behaviors more similar to real users.
Cyclical account nurturing
Maintain long-term and stable account activity instead of one-time concentrated operations.
Set account rest days, active days, and browsing rhythms to make behaviors more natural.
3.Data analysis
Monitoring key indicators
- Record data such as views, favorites, cart additions, and transaction volumes every day.
- Analyze which products have rapidly increasing weights and which accounts have good interaction effects to provide a basis for the next operation.
Adjusting behavior strategies
- Optimize browsing time periods, cart-adding frequency, and favorite ratios based on data feedback.
- Avoid excessive repeated operations on the same product to prevent being identified as abnormal by the platform.
4.Multi-account strategy
- A hierarchical account system: core accounts are responsible for the exposure of key products, and high-weight accounts are used for cart additions and favorites.
- Ordinary accounts simulate daily browsing and social interactions to form a complete ecosystem.
Summary
Self-cultivated accounts are a low-cost and high-efficiency tool for Shein store operation. By reasonably establishing self-cultivated accounts, simulating real user behaviors, and conducting long-term and stable operations, merchants can quickly improve product exposure and store weight. Mastering these strategies, merchants can steadily enhance store competitiveness and achieve rapid growth without relying solely on advertising.