Creating Instagram Partnership Ads: Boosting Conversions

Brands and marketers who use Instagram as a promotional platform must be familiar with its branded content ads. After Instagram tested and promoted the creator market function, the collaboration between creators and brands has become more convenient. Among them, partnership ads can combine the power of brands, UGC, and KOLs to help brands improve cooperation efficiency and conversion.

Ⅰ. Why use Instagram partnership ads

1. Improve trust

Compared with regular advertisements, a large number of consumers do trust UGC and KOL recommendations more, because they can see the actual usage of the product and the opinions of other consumers. In particular, the loyal audiences of high-quality KOLs, their trust in KOLs will affect their trust in the brand, and often have a very high conversion rate.

2. Enrich the content of publicity

Collaborating with other creators can enrich the content of promotions, which is equivalent to brainstorming, bringing together the usage experience and recommendations of various users, and enhancing the attractiveness of the product.

3. Increase influence

Leveraging other users’ content and recommendations can effectively increase the exposure and influence of products and brands, as other users have their own audiences.

Ⅱ. Creation method and precautions

1. Choose a creator

Meta Business Suite's Creator Marketplace can be used to find the right creators to work with. It provides multiple filtering criteria to help brands and marketers find and select the right creators, including the characteristics and portfolio of the creators themselves and their audiences.

2. Create a cooperative ad

In Ads Manager, select + Create, and select the advertising goal from the six goals of Awareness, Traffic, Engagement, Leads, App promotion, and Sales. Then fill in the advertising budget, time, target audience, and placement. Similar to screening creators in Creator Marketplace, you can directly choose to use the creator's audience.

After selecting Partnership ad in ad level, if you already have an ad code, just fill it in. If you don’t have an ad code, select the Second identity in Identity that you want to display as the second account in the ad title.

In addition, you can also select existing posts and turn them into partnership ads. In the ad settings, select Use existing post to use an existing post. Note that if you want to turn a story into an ad, you can only select stories that have not been archived or added to highlights.

3. Multiple Ads

In addition to leveraging the influence of regular users and internet celebrities, you can also use Instagram ads at the same time.

You can add co-op ads to your regular Instagram ad mix to further increase the promotion and exposure of your content and expand the user base you reach.

4. Multiple accounts

Regardless of the type of advertisement, advertising testing can often more accurately analyze its effect. Some brands and marketers choose to use multiple accounts to test the effects of advertisements under different conditions, such as different countries and regions, different creators, different types of cooperative advertisements, different delivery times...Multiple accounts can certainly help test and expand the scope of delivery, but it also has the risk of association. You can use IPFoxy's exclusive pure proxy, which supports multiple regional options and can provide each account with an independent IP, which can share the risks of different accounts and greatly reduce the probability of association.

Ⅲ. Final Thoughts

Cooperative advertising can leverage users and their influence to increase brand awareness. Proper use of cooperative advertising and related techniques can effectively improve marketing efficiency.