Growth Opportunity: 2025 Guide to Selling on Italy's ePRICE

Italy’s B2C e-commerce market is expected to generate more than 500 billion RMB in total revenue this year, making it a major consumer market in Europe. In the context of rapidly changing tariff policies and industry dynamics, for sellers aiming to expand into new markets—particularly the European or Italian market—ePRICE is a compelling option.

ePRICE, as a well-known local e-commerce platform in Italy, is also one of the country’s largest online retailers. It offers a wide range of product categories, with a strong focus on electronics, and has a large and active customer base.

I. Advantages of Selling on ePRICE

1. High-value consumer market

Italy’s e-commerce market is still in a growth phase, with strong consumer loyalty. ePRICE has over 4 million active users. Although it is an Italian platform, sellers can still reach customers in other European countries.

2. Relatively low entry barriers

ePRICE does not charge registration or withdrawal fees, and sellers can exit the platform at any time. The first three months are free of subscription charges, and there are no product listing limits. Additionally, the number of Chinese sellers on the platform is currently low, resulting in less competition.

3. Easy integration

ePRICE supports integration with other platforms such as Amazon, eBay, and Cdiscount through APIs and plugins. It also offers flexible settlement periods and supports mainstream payment and collection tools.

II. ePRICE Entry Requirements

1. Preparation

(1) Network setup

Essential network setups for store stability and account separation also apply on ePRICE. Sellers can use a combination of an anti-detect browser and a proxy. Common tools like IPFoxy are suitable. It is important to use the same network environment and proxy IP consistently—from registration to daily operations—for stability.

(2) Store basics

· Basic fees: ePRICE does not charge registration fees or security deposits. The monthly subscription fee is €29 (excluding VAT), but new sellers are exempt for the first three months.

· Category commission: ePRICE charges different commission rates depending on the product category, typically ranging from 5.5% to 8.5%.

· Account registration: Start at signup.eprice.it and create your ePRICE account.

2. Required documentation

After creating your account, prepare and upload the following documents and information:

(1) Legal representative’s ID card

(2) Kbis extract (equivalent to a business license or company registration certificate)

(3) Signed company articles of association showing power distribution

(4) Bank account details (“RIB”/IBAN) or a bank statement

(5) Completed contract (the platform will guide you through reviewing and downloading the contract. After completing the contract information, save your changes and download your finalized contract).

3. Product listing

You can upload your product information and offers via ePRICE’s web interface or through automated procedures. The platform provides a user guide that includes all necessary information and instructions. Listing products or offers is free of charge. You only pay a commission based on transactions, starting at 5.5%. The exact commission rate depends on the product category and can be found in the platform's category listings.

III. Final Thoughts

Prepare your required documents and reliable network tools, and seize the sales opportunity presented by ePRICE—a true growth opportunity in 2025.