TikTok GMVMax improvement tips: How to increase conversion rate instead of just traffic?

TikTok's GMVMax policy not only focuses on increasing the total GMV of merchants, but also focuses on how to achieve more conversions in merchants' marketing activities through precise advertising and content strategies. In this process, the biggest problem facing merchants is how to accurately reach target users, avoid traffic waste and achieve conversions. This article will explain it to you in detail.

I. Why is your GMVMax campaign ineffective?

1. Improper goal setting

The core of GMVMax is goal-oriented. If the goal is set too high or too low, it will affect the advertising effect. For example, if the target GMV or ROI is set too high, the system may not be able to find enough traffic to meet the goal; if the goal is set too low, it may lead to a waste of advertising budget. It is recommended to conduct a small-scale test first and gradually adjust the target value.

2. Insufficient advertising budget

GMVMax requires sufficient budget to explore and optimize ad delivery. If the budget is too low, the system may not be able to obtain enough data to optimize the delivery effect. In the early stage of ad delivery, it is recommended to set a higher budget to allow the system enough time and resources to explore and optimize.

3. Problems with the product itself

If the product itself has quality problems, is too expensive, or has a poor user experience, or if the product is simply not suitable for your target group, then it will be difficult to achieve a high conversion rate even if the advertising is accurately placed.

4. Advertising creative issues

Some people only rely on a small number of remixed videos, and the content lacks real usage scenarios, which makes it difficult to attract attention and naturally cannot obtain platform traffic support. It is recommended to prepare a variety of advertising materials, such as high-quality product pictures, attractive videos, or 30-50 high-quality expert collaborations or user-generated videos.

5. Insufficient advertising localization

Ad content may not be in line with the interests and needs of local users. For example, users in the United States may be price-sensitive, while users in Europe pay more attention to product quality and brand. This difference will lead to low conversion rates for ads.

6. Account IP is not trustworthy

When placing advertisements, many businesses frequently switch IPs due to some technical problems, which may cause the platform to misjudge it as cheating behavior, resulting in account blocking or advertising suspension, affecting the increase of GMVMax.

II. How to optimize your GMVMax to increase conversion?

1. Clarify advertising goals and budget

Determine your goal: Before launching GMV MAX ads, you need to clarify your specific advertising goals. Whether you want to increase product sales within a specific time period or increase product exposure

Budgeting: Plan your advertising budget appropriately based on your advertising goals and your financial situation. Considering the intelligent optimization features of GMV MAX advertising, it is recommended that you set a relatively flexible budget in the early stages so that you can adjust it based on the actual results of advertising and avoid setting your budget too high or too low.

2. Choose the right product

Potential new products: Choose products with market potential. Products with high market recognition can achieve faster sales growth.

Products with high GMV and low impact on ROI1 advertising: These products have good sales performance but are not sensitive to the traditional ROI1 advertising model.

High-priced products: GMVMax’s automation capabilities can better manage the delivery of high-priced products and optimize ROI

3. Geographical targeting of advertisements

The key to increasing GMVMax is to improve the conversion rate of ads rather than just increase traffic. When placing ads, you should pay attention to accurately simulate the user behaviors from different countries and regions to ensure the localization of the ad content.

4. Stabilize IP to avoid frequent switching

A stable IP can ensure the long-term effectiveness and sustainability of advertising, avoid traffic interruptions and advertising suspensions, and reduce advertising losses due to IP issues.

You can use the dedicated static residential proxy and rotating residential proxy provided by IPFoxy to simulate an independent and real account environment to ensure that the account is not marked by the platform, and to increase the localization of advertising.

5. Conduct A/B testing and data analysis

Each market and each advertising format may be different. Through A/B testing, merchants can find the most effective advertising content, delivery time and audience targeting to further improve conversion rates. Update materials every 2 days (at least 3 sets of copy + 2 sets of videos)

6. Optimize conversion paths and reduce user churn

Ensure that the ad landing page loads quickly to avoid losing users due to waiting

Recommend related products based on user behavior and preferences to increase user stay time and purchase intention

Use data analysis tools (such as DataFocus) to understand user behavior patterns in the conversion path and identify loss points

III.Conclusion

TikTok's GMVMax policy provides huge opportunities for e-commerce merchants. In the face of this new policy, traffic growth alone is far from enough. It is necessary to optimize the content delivered in many aspects to achieve an increase in conversion rate.