Google Ads Rejection Solutions: How to Appeal Successfully & Avoid Blocks

Google Ads is one of the important means of marketing, but during the advertising process, rejection often occurs, which greatly affects the efficiency of marketing. This article will review the most common reasons for rejection and provide you with solutions and methods to prevent rejection.

I. Common reasons for Google ad disapproval

1. Issues with advertising content

• Contains misleading content or false promises

  Google has very strict requirements for the authenticity of advertising content. If your ad contains misleading information, such as exaggerating product effects or making unfulfilled promises, the review will not pass.

• Involving sensitive topics or restricted content

  Google doesn't allow ads that promote sensitive topics or restricted content, such as counterfeit goods, unauthorized trademark uses, or illegal activities.

2. Advertising format issues

• The ad size does not meet the requirements (such as the wrong image size)

• Use of prohibited characters or formats (e.g. excessive use of symbols, all capital letters, meaningless repetition)

3.Advertising quality issues

• A low quality score can lead to poor user experience, such as ad content being inconsistent with user search intent and unattractive ad copy.

• To improve your ad quality score, make sure your ad copy and landing page content are relevant to the keywords the user searches for.

4. Target page issues

• Landing page cannot be opened

  You should ensure that the website or landing page connected to the ad is operating normally, otherwise the ad may be rejected, affecting normal delivery.

• The target page has malware

  Pop-up ads that disrupt the user experience, contain malware or unwanted software, or the page content is irrelevant to the ad content

5. Advertising account issues

• Account suspended

  Posting illegal ads, low account credit, or abnormal behavior may cause your ads to be disapproved.

• Account IP abnormality

  The account IP address is frequently switched, or an IP address that has been marked as abnormal is used.

• Advertising account arrears

  If the balance in the advertising account is insufficient, the advertisement will be removed or rejected.

  

II. Solution

1. Ensure that the account status is normal

When an exception occurs, you can check the rejection reason and corresponding policy next to the rejected ad in the Google Ads background to ensure that the rejection is not caused by account problems.

2. Optimize Content

• Improve the originality of content and optimize advertising content in a timely manner

• Carefully review before publishing to ensure that the content is in compliance with platform rules

• Avoid using exaggerated keywords that are irrelevant to user needs in advertising content.

3. Improve your landing page

To ensure that users can smoothly enter the page and clearly understand the content after receiving the promotion, avoid the following situations:

• The target page is full of misleading ads

• The target page shows no service

• The target page has a malicious plug-in that causes the redirect

4. Use a dedicated clean network

An abnormal network environment will not only lead to the failure of Google advertising, but may also directly lead to the ban of the account. When choosing a network environment, you should pay attention to the purity of the IP used to avoid misusing IPs that are marked as abnormal.

You can choose IPFoxy proxy to enhance the security and stability of the account environment registration and usage process, so that the Google system believes that your advertising behavior is normal, thereby improving the trust of the account.

5. Use Google’s appeal feature

• If after troubleshooting you find that there is no problem with the ads you placed, but they are still disapproved, remember to contact Google Customer Service and submit an explanation through "Appeal".

• When making an appeal, providing detailed explanations and relevant evidence, such as screenshots of the target page and proof of the legitimacy of the advertising content, can increase the likelihood of a successful appeal.

  

III.Conclusion

Google ad rejection is not unsolvable. The key is to identify the cause and take effective countermeasures quickly. For the common problem of Google ad rejection, this article explains in detail the common reasons that lead to rejection. By understanding the reasons for rejection and taking corresponding solutions, continuously optimizing advertising content, improving user experience, and strengthening understanding of the platform's advertising policies, you can definitely improve the situation of Google ad rejection and enhance the effectiveness of advertising.