Google Ads Not Showing? How to Fix It

"Your ad is not showing" is a message that all Google ads advertisers and marketers do not want to see. After all, the negative impact of ads not being displayed is more than a little bit. Why does the problem of Google ads not showing occur? This article collects some common reasons and solutions.

Ⅰ. Common reasons why Google ads do not display

1. Google ads account is under review

Officials have previously stated that the platform will regularly review account and billing information, and advertising accounts that are in the review process will not be able to run ads normally.

2. Inaccurate or wrong geographic location

If the advertising account is not accurately positioned or positioned incorrectly, resulting in it being outside the delivery area, the advertisement will naturally not be displayed normally.

3. Unreasonable bid

Bidding too high can easily lead to the budget being consumed too quickly, ending the ad early in the day and increasing costs; bidding too low can easily lead to the ad being uncompetitive, making it difficult to win the bid and be displayed to users.

4. Negative keywords are set too wide

Negative keywords can effectively prevent ads from being displayed in irrelevant searches, thereby matching ads more accurately. However, if they are too broad or cover too wide a range, ads will not be visible in related searches.

5. Keyword search volume is too low

Although the niche market can sometimes bring unexpected benefits, it often means more difficult and fiercer competition. Some niche and specific long-tail keywords have very few searchers and search volumes, so the platform cannot match the ads.

6. Restrictions on device usage

Google ads can be delivered on mobile devices and PCs. If only one device is selected during delivery, the ads cannot be searched on the other device.

Ⅱ. Solution

1. Improve account reputation

It is very important to improve the weight and stability of the advertising account. To a certain extent, it can reduce the number of "flags" and audits, further reduce the possibility of account abnormalities, and help ensure the normal delivery of advertisements. You can use IPFoxy exclusive proxy to provide stable and clean IP for advertising accounts, and improve the reputation and security of the account from the network level.

2. Accurate positioning

Accurate positioning is necessary to display ads correctly, especially when there is more than one target market. IPFoxy has 200+ regional options around the world and can accurately target the target area.

3. Use a Bid Simulator

Google Ads bid simulator can simulate the multi-dimensional impact of changes in bid amounts. However, it is impossible to be 100% accurate, and advertisers still need to spend time testing and obtain more data to assist in decision-making.

4. Use appropriate negative keyword matching types

The matching types of negative keywords are divided into Broad match and Exact match. Using exact match can effectively reduce the possibility of target keywords being offset.

5. Choose keywords with appropriate search volume

Check if there are any keywords with the status of "low search volume". Stop using long-tail keywords with too low traffic and look for and use keywords with a wider coverage.

Ⅲ. Final Thoughts

There are many possible reasons why Google ads cannot be delivered and displayed normally. By checking step by step and using reliable network tools, the problem can usually be solved effectively!