Instagram Trial Reels: 4 tips for optimizing Reels

While the effectiveness of Instagram Hashtags has declined, Reels still maintains a wide coverage, which means that Reels is an important tool for increasing brand awareness and product exposure.

In order to test the performance of innovative content Reels, Instagram launched a new feature - Trial Reels, giving creators a chance to test it. What are its specific functions? How can Reels be optimized?

Ⅰ. Trial Reels

In order to maintain the verticality and professionalism of the account, a mature Instagram account often has a regular content production and release plan, which is a common measure to maintain fan stickiness. However, creators and marketers understand the importance of innovation. If you are worried that innovative content will not resonate and resonate with fans, Trial Reels is a good helper!

Trial Reels will be shown to non-followers, and only the publisher can see that it is a trial version. About 24 hours after publishing, you can view its performance data (views, likes, comments, reposts, etc.) in the reels viewer and judge the video effect. If the effect meets your expectations, you can click "share with everyone" to set Trial Reels to be visible to everyone. In addition to manual settings, you can also turn on "Share to everyone automatically". If Reels achieves good playback results within 72 hours after publication, it will automatically become visible to everyone.

However, it should be noted that although Trial Reels will not be released to followers, if someone shares this Trial Reels with followers, the followers can also see the content.

Ⅱ. Optimization points and precautions

Regardless of whether the Reels released is a trial version or not, you should pay attention to the content quality. Here are some key points and precautions for optimizing Reels.

1. Editing

Reels are presented in the form of videos, so editing is very important. If the editing is excellent, it will greatly help improve the quality and traffic. You can design transition effects based on actual shots, use Instagram's built-in tool align tool, etc.

2. Form

Make the video display form and function more diverse. For example, dual frame reel is a form chosen by many creators and brand marketers. The dual frame form is convenient for showing the before-and-after comparison effect or different aspects of people and products. You can also add shopping functions to Reels. Tag Products and Link Stickers are good tools for consumers who are interested in purchasing products to quickly go to the shopping interface.

3. Interaction

Reels content planning can encourage all users to participate in interaction, bring hashtags, let users participate in content creation based on a specific topic, or collaborate with other creators, Internet celebrities, and brands to create content.

4. Content

Reels are not long, so the video content should not be too complicated, and there should not be too much foreshadowing. For example, for introduction videos of functions and skills, you can tell users at the beginning that using a certain skill can solve a certain problem. Make the content concise and easy to understand, and quickly convey accurate, attractive, and valuable information to users. This will attract more users to share your video, attract more traffic, and improve the performance of your video and account.

5. Account

Whether you are a creator or a marketer, you often need to operate multiple accounts, such as targeting markets in different countries and regions, using multiple accounts to test the account itself and content performance... Although Instagram allows a user to have more than one account, in order to ensure the continued normal operation of the account, it is still necessary to do a good job of preventing association and use IPFoxy's pure exclusive proxy to provide a secure and isolated network environment for each account.

Ⅲ. Final Thoughts

Proper use of Instagram Trial Reels and improving the video quality of Reels can effectively improve video data performance.