Mobile Advertising: What is CPI? Optimization Guide Included

In the field of advertising, CPI is an important measurement indicator (also a pricing model). If used properly, it can not only better measure advertising effectiveness, but also further reduce costs and risks.

Ⅰ.What is CPI?

Cost per install (CPI) refers to the fee advertisers need to pay for each app installation on a user's device. Generally speaking, for CPI bidding campaigns, advertisers need to set a maximum bid for each cost per install, which is the average amount advertisers want to pay each time someone clicks the "Install" button on the ad. CPI is calculated as: total advertising expenditure / total app installations.

Ⅱ. CPI Advertising Optimization Methods

1. Accurate positioning

Segment target users (such as users who have installed similar apps) based on the interests, historical behaviors, location, and devices used by the advertising audience. Use similar audiences or similar targeting tools on the advertising platform to reach target users. Use features such as audience exclusion to filter out non-target users and improve the accuracy of delivery.

2. Optimize creative

Attractive advertising creatives can greatly increase the willingness to install. Optimizing visual effects, using high-quality interactive materials, and setting obvious calls to action can all attract users to click and install.

3. Use relevant keywords

After conducting keyword research, selecting keywords with strong positioning relevance and high popularity can effectively attract potential users. Continuous monitoring and optimization of keywords can also help optimize advertising results and reduce costs.

4. Make a reasonable offer

Bidding too low may attract low-quality installations (such as uninstallation soon after installation), and ads are more likely to appear in low-performance and inconspicuous ad positions, which is not conducive to reaching target users. Balance CPI bidding and advertising goals, bid reasonably, monitor delivery data and results, and then adjust advertising time and frequency.

5. Avoid invalid traffic

Advertising fraud is very common. The fake and invalid traffic caused by advertising fraud can easily mislead the evaluation of advertising effectiveness. To identify and avoid traffic caused by fraud, you can use anti-fraud platforms and tools to identify fake traffic. Any common ones on the market will do.

6. Use incentive traffic appropriately

Incentive installation can quickly increase the number of installations and greatly improve the ranking of the app in a short period of time, which means that more users will see the app during this period. However, the traffic brought by this is actually difficult to obtain a good number of active users, sticky loyalty and profitability, because users tend to delete the app quickly after receiving the reward, so it should be used reasonably.

7. Use a proxy IP

Proxy IP is a common tool in the field of advertising. It can help accurately target advertisements in the target market, improve the stability and security of advertising accounts, and accurately monitor and obtain more objective advertising data by rotating IPs. IPFoxy, which has abundant high-quality IP resources, high IP purity and stability, is a good choice, which can help comprehensively improve the success rate and coverage of advertising.

Ⅲ. Final Thoughts

With the help of CPI, we can further measure the advertising effect, and reasonable optimization and the use of reliable network tools can effectively improve the overall effectiveness of advertising.