eBay accepts Alipay payments! What do sellers do?

Recently, eBay announced a partnership with Antom, a subsidiary of Ant Group, to make Alipay one of eBay's payment options. This undoubtedly brings new surprises and new opportunities to eBay, its buyers and Chinese buyers.

Ⅰ. New opportunities for cooperation

In the cross-border shopping experience, if the payment process is not convenient enough, many buyers will be discouraged. This cooperation allows Chinese buyers to use Alipay to check out on eBay directly. Using a familiar payment tool not only greatly improves convenience, but also increases trust. As a payment platform with more than 1 billion users, Alipay can obviously help eBay and its sellers reach a very large consumer group and bring more sales opportunities.

Ⅱ. How can sellers receive new traffic?

Alipay has a large number of users and is very active. To better adapt to the changes and sales opportunities brought about by the new cooperation, eBay sellers can refer to the following points to help with sales conversion.

1. Use APIs to improve efficiency

eBay has many API tools to help sellers better operate their stores and improve operational efficiency, such as:

eBay Trading API (automatically synchronizes and updates the following functions: posting products, retrieving seller sales status, managing after-sales service information, etc.)

eBay Best Match Item Details API (get product rankings for a given keyword, flag products in a category that need improvement, share home page ranking analysis for a given keyword, and let sellers understand the factors that affect search ranking results.)

Research APIs for eBay (can be used to retrieve eBay's historical data.)

Inventory API (creates and manages inventory item records, and then converts those inventory items into product offers on the eBay marketplace.)

2. Store group model and anti-association

To maximize exposure, expand sales, and share risks, implementing a store cluster model is the fastest way. Open multiple stores, centralize the products and operate them together, standardize the process, and expand consumer coverage and increase sales through multiple stores.

However, the store group model is not without risks. Anti-association has always been a top priority. If it is determined to be associated, some functions and permissions may be affected, or even the store may be closed. Therefore, pay attention to the following anti-association factors:

Registration information: Different accounts should use very different registration information, such as phone number, email address, payment account, etc.

Products: You can use the multi-store model to operate across categories, so that the similarity of product categories, product descriptions, details, etc. in each store will be lower.

IP: Using the same IP will greatly increase the risk of association. Using an unsafe IP may also increase the risk of being blocked. Therefore, you can use IPFoxy to provide each store with a different, secure and independent IP. A stable connection can reduce the risk of association, and excellent connection speed is also conducive to operational efficiency.

3. Product update tips

The shelf time and update frequency of store products are important factors affecting store and product rankings. Sellers can regularly update or re-list products to improve the freshness of goods, which is more likely to obtain higher search rankings.

However, it is important to note that you should try to manually relist the product instead of using relisting. This is because relisting is likely to retain some information of the original listing, such as sales and clicks, which may have a negative impact on search rankings and sales.

In addition, the time to launch new products can be determined based on sales history data, product characteristics, market demand and other criteria. For example, launch new products before a big sale, launch new products that meet holiday demand during specific holidays, choose a sales model that suits product characteristics (auction or fixed price), choose the time period with the highest conversion rate...

Ⅲ. Final Thoughts

To seize the sales potential and opportunities brought by a large and active consumer group, it is necessary to formulate reasonable operation strategies, select reliable network tools, and adjust measures in a timely manner according to actual conditions.