Create a Hot Product at Low Cost on the Shopee！

Competition among merchants on the Shopee platform is becoming increasingly fierce, and relying solely on high advertising investment is no longer enough to guarantee hits. Low-cost, targeted traffic acquisition is becoming a new trend among sellers, and the combination of " self-operated account evaluation + advertising " is becoming the most practical strategy.

This article will teach you how to create a hit product at low cost, starting from the benefits and operation process of self-maintained account evaluation, to the logic of advertising placement and a complete strategy. It will also include practical tool recommendations to reduce account association risks, helping merchants quickly improve store weight and sales.

I. Two Logics for Creating Hot Products on Shopee

The core goal of creating a hit product on Shopee is to increase product exposure and conversion rate. The overall approach can be divided into two logics :

1. Low - cost path - self-support account evaluation

Self-operated account evaluation is a low-cost way to obtain initial sales and reviews. Sellers register and operate multiple Shopee accounts to conduct real purchases and reviews of products. Its advantages include:

• Improve the weight of new products : Newly listed products often lack sales and reviews. Self-supporting account reviews can quickly accumulate initial sales and help products get higher rankings in search results and recommendation flows.
• Get real user feedback : Through multi-account reviews, sellers can understand the product's acceptance among different user groups, providing data support for subsequent optimization of titles, main images, descriptions, and pricing.
• Reduce advertising costs : With initial sales and positive reviews, the click-through rate of advertising will increase significantly, reducing the cost of each advertisement.
• Data-driven decision-making : Evaluation results can help sellers determine product potential, selling points, and pricing strategies, thereby reducing the risk of blind investment.

2. Paid Path - Advertising

Shopee offers a variety of advertising formats. Sellers can choose the appropriate advertising type based on product characteristics and marketing goals:

• Search Ads : Display products on the search results page through keyword bidding. It is suitable for products that have a certain sales volume and reviews.
• Discovery Ads : Display products on the homepage, category pages, etc., suitable for new product promotion and brand exposure.
• Shop Ads : Promote the entire store and increase store exposure and traffic.
• Boost Ads : Quickly increase product exposure, suitable for promotional activities and holiday marketing.

II. A complete guide to the operation process of setting up a self-supporting account evaluation

1. Self-support account establishment and operation process

Step 1: Account registration and environment configuration

Multiple account registration : Register multiple Shopee accounts using different devices or browsers to avoid linking between accounts.

Environment isolation : Each account should use a separate IP and browser fingerprint to prevent Shopee from identifying them as the same source.

Practical Tip: We recommend using a fingerprint browser and residential IP proxy service to register and operate each Shopee store, ensuring complete device isolation and IP independence . Because residential IPs are derived from real home broadband, they offer greater privacy and organic traffic, making them less likely to be identified as abnormal login behavior by the platform, effectively reducing the risk of account suspension.

Recommended tool : We recommend using the residential IP proxy service provided by IPFoxy . IPFoxy's IP resources are pure and stable , and it can isolate accounts . You can safely operate multiple Shopee accounts on the same device , reducing the risk of account closure or association.

Step 2: Simulate real user behavior

Ordering process : Use your own account to purchase products and complete the receipt confirmation.

Evaluation strategy : Evaluation content should be natural and authentic, avoid templates, and provide pictures or videos as appropriate to enhance credibility.

Order frequency : Avoid placing a large number of orders in a short period of time to simulate the purchasing rhythm of real users.

Step 3: Data Monitoring and Optimization

Monitoring metrics : Pay attention to each account’s purchase frequency, review content, and time interval to ensure natural behavior.

Optimization strategy : Based on the evaluation results, adjust the product title, description and pictures to improve the conversion rate.

III. A Complete Guide to Shopee Advertising

1. Advertising strategy and optimization

Strategy 1: Keyword Selection and Optimization

Keyword research : Use the Shopee keyword tool to select keywords that are relevant to your product and have high search volume.

Keyword matching : Based on the characteristics of the product, select broad match, phrase match, or exact match keywords.

Keyword optimization : Regularly monitor keyword performance, eliminate inefficient keywords, and increase the budget for efficient keywords.

Strategy 2: Budget and Bid Management

Budget setting : According to the product life cycle and marketing goals, reasonably set the daily budget and total budget.

Bidding strategy : Choose manual bidding or automatic bidding to adjust bid amounts based on ad performance.

Budget allocation : Prioritize budget allocation to high-converting ad groups and keywords.

Strategy 3: Advertising material and creative optimization

Image optimization : Use high-quality product images to highlight product selling points.

Title optimization : The title should be concise and include the main keywords.

Description optimization : The description should detail the product features and usage scenarios to increase users' desire to buy.

Strategy 4: Data Analysis and Adjustment

Key metrics : Focus on metrics like click-through rate ( CTR ), conversion rate ( CVR ), cost per click ( CPC ), and advertising spend as a percentage of sales ( ACOS ).

Data Analysis : Regularly analyze advertising data to identify high-performing and low-performing ad groups.

Strategy adjustment : Adjust advertising strategies based on data analysis results, such as increasing budget, optimizing keywords, or changing advertising creatives.

2. The linkage strategy between self-supporting accounts and advertising

Linkage advantage : By accumulating initial sales and reviews through self-operated account evaluations, and then placing advertisements, you can increase the click-through rate and conversion rate of advertisements.

Strategy implementation : Before launching an ad, conduct a self-operated account evaluation to obtain real feedback and evaluation, and then optimize the product page and advertising materials based on the feedback.

Effect evaluation : By comparing the data before and after the advertisement is launched, the effect of self-maintained account evaluation on the improvement of advertising effect is evaluated.

Summarize

The core method for creating hit products on Shopee at a low cost is the organic combination of self-managed account reviews and advertising. Self-managed accounts provide real sales and review data, boosting the weight of new products; advertising amplifies the impact through precise exposure. By mastering this method, merchants can achieve sales growth and incubate hit products at a low cost, quickly standing out in the Shopee market.