5 Key Tips to Boost Facebook Chat Sales Conversion Rate

Facebook is a must-have marketing platform for a large number of cross-border e-commerce sellers and brands. The marketing and advertising market competition has always been very fierce, resulting in high costs for common forms of advertising such as landing pages. If advertising delivery fails to keep up, it will obviously have an adverse impact on conversion rates; but blindly increasing conventional advertising efforts will not result in an ideal return on investment.

Therefore, we can start from the perspective of shortening the consumer's purchase path, focus on Facebook chat orders, and promote conversions in a relatively low-cost way.

Ⅰ. Why do we need to do Facebook chat?

Chatting is about building connections with customers, delivering marketing information, increasing user engagement, and promoting conversions through instant conversations with them. Facebook Chatting has many advantages:

1. Relatively low cost

Compared with other common Facebook ads, attracting customers through Facebook Messenger ads is cheaper and does not require paying high click fees for each potential customer, which helps to allocate advertising budget more flexibly.

2. Build private domain traffic

Through one-on-one interactive communication with customers, not only can the possibility of immediate conversion be increased, but also specific customer information can be collected to establish the brand or seller’s own private traffic pool.

3. Accurate audience targeting

Facebook has a huge amount of social media user data and efficient audience targeting capabilities, which facilitates accurate user selection and promotion, and reduces waste of traffic and advertising costs.

4. Improve conversion results

Guiding potential customers to the marketer's chat page rather than the store or product page helps shorten consumers' shopping path, simplify the shopping process, quickly obtain specific information about the product and answer pre-consumption questions.

Especially in some emerging markets in Southeast Asia, many consumers' consumption habits are not to jump to the shopping platform to place an order, but to directly tell the marketer their delivery address through chat and finally pay on delivery.

Ⅱ. Key points and precautions for Facebook chat

1. Use Facebook Ads

To make more users notice your brand, store and products, it is not enough to rely on fans of your Facebook account or public page. One of the fastest and most effective ways to increase traffic is to use Facebook ads.

2. Choose the right advertising target

Facebook ads provide multiple advertising objectives for advertisers to choose from. The purpose of chatting is to allow more potential customers to communicate with marketers, ask for more information about the product and generate purchasing interest, so the most suitable and accurate advertising objective is [Messages message interaction volume].

This helps ads quickly help sellers attract potential target users who like to interact with messages, and directly guide them to marketers to communicate, which is the closest way to conversion.

3. Choose the delivery time reasonably

When setting up ads, it is best to choose the time when the target audience is most active. This is the same as the publishing logic in e-commerce, social media marketing and other fields. Publishing at the time when the audience is most active can effectively improve the effectiveness of advertising and increase the opportunity for interaction with customers.

4. Improve conversation efficiency

When customers ask questions about products, you can send pictures and texts of key product details to answer questions in a simple and quick way, avoiding long paragraphs of pure text. In addition, you can proactively inform customers of discount information to enhance their desire to buy.

As mentioned above, some Southeast Asian consumers have different consumption habits. After they confirm their purchase, they are told that they only need to provide the delivery address and the order is quickly generated.

5. Long-term precision delivery

In order to accumulate customer information, expand the coverage of advertising, and improve the accuracy of advertising, many brands and sellers will use multiple accounts for advertising and order processing at the same time, and conduct localized and differentiated marketing according to the markets in different regions. To reduce the risk of multiple account associations and accurately locate different countries and regions, you can use IPFoxy to provide an independent network for each account, pure and exclusive IP anti-association, and 200+ regional options to easily meet the marketing needs of multiple regions.

Ⅲ. Final Thoughts

Reasonable implementation of Facebook chat strategy will help improve the efficiency and effectiveness of advertising.