In recent months, TikTok sellers have had a hard time: TikTok seems to be really going to be banned, will TikTok be banned in the future, TikTok shop has issued new rules... At the same time, there is another question that worries many novice sellers: Why is someone's TikTok shop blocked just after placing an order or paying a deposit? Is the TikTok shop closure trend coming soon?
Ⅰ. Common reasons for being blocked
TikTok Shop announced at the end of last year that it would lower the entry threshold, which led to a large influx of sellers. Obviously, when the number of sellers increases, it is easy to have uneven quality problems, which will have a certain negative impact on the platform ecology and order. Even if the policy is relaxed, sooner or later there will be a time to vigorously maintain order. Therefore, sellers should pay close attention to the store situation and check whether the store is likely to be affected.
1. Falsification of registration information
In order to meet the requirements at the beginning of registration, some sellers used information that was not in line with reality, such as falsifying pictures and purchasing other people's information, etc. If they were found out, it would inevitably lead to store abnormalities.
2. Logistics violations
TikTok's US store requires sellers to have local warehousing and logistics capabilities in the US and to ship goods locally. Some sellers use virtual warehouses or use shipping documents to save costs, which is already a violation and is naturally easy to be sanctioned. In particular, other e-commerce platforms are cracking down on shipping documents recently, and customs and relevant departments are also paying attention.
3. The IP address is not real
TikTok shop has always had high network requirements. Even if it can be accessed and operated normally during registration and the early stages of operation, problems can easily arise at any time if the IP itself is not pure enough, the positioning is not accurate enough, the connectivity is poor, and the standard of one store with one stable IP is not met.
Ⅱ. Solution Experience
1. Identify the cause
If the store is abnormal, the backend will generally display a system notification. Check the specific situation in the backend - store diagnosis - violation records - violation details in the left navigation bar, and make targeted preparations for the next step.
2. Prepare your appeal
Fill in the complaint description and provide necessary information and supporting documents for the store's real operation, including but not limited to the business license, ID card of the legal person, past operation certificates or records on third-party platforms, and other supporting supporting materials related to the complaint description.
3. Compliance operations
·Authenticity of information: False information and information that does not conform to reality may pass the review temporarily, but under the general trend of tightening industry policies, it is possible to be reviewed and sanctioned again at any time. Ensuring the authenticity of information is the basis for smooth operation.
Logistics compliance: Pay close attention to any updates to logistics policies, refuse to use shipping documents that are priced far below the market average, and choose reliable overseas warehouses and logistics partners in the target market to ensure timely fulfillment of contracts and real shipments.
IP compliance: Not only must one store have one IP, but each IP must also meet the standards for purity, positioning accuracy, and connection stability. You can use the clean IP service provided by overseas agent IPFoxy, which can fully meet the above conditions. Configure it in a fixed device to provide a secure and isolated network environment for TikTok stores, ensuring the smooth operation of the store.
Ⅲ. Final Thoughts
Tightening of industry policies and compliance and refinement of operations are inevitable trends. Doing a good job in maintaining store stability in all aspects can effectively reduce abnormal risks.