How to Use Ads That Click to WhatsApp

Whether it is customer development or customer relationship management, WhatsApp is an essential tool for those going global. And Ads That Click to WhatsApp can play a significant role in developing more potential customers.

Ⅰ. ads that click to WhatsApp

1. What is ads that click to WhatsApp?

ads that click to WhatsApp allow users to jump directly to WhatsApp and start business conversations with merchants by clicking on ads.

ads that click to WhatsApp will be placed and displayed on Instagram, Facebook and Facebook Marketplace news and stories. The budget for s will be allocated based on the possibility of a business conversation. Users will know that they can be directed to WhatsApp before clicking on the ad. After users click on the ads that click to WhatsApp to send a message, merchants and marketers can receive a message notification in the WhatsApp Business inbox.

2. Why use ads that click to WhatsApp

Targeting groups: The various filter conditions of the ad manager can help locate the target customer groups and directly deliver advertisements and product information to them, thereby increasing the success rate of developing potential customers.

Contribute to conversions: After seeing an ad, consumers may still have questions or need help. ads that click to WhatsApps allow them to resolve consumer concerns and purchase products through convenient communication between the bot and marketer on WhatsApp.

Accumulate customer sources: If users choose to receive messages after clicking on an ad, merchants and marketers can also regularly send the latest product information to these users and maintain customer relationships.

Ⅱ. Usage and precautions

1. Create using Ads Manager

In the Ads Manager, click [+Create], select the campaign objective, fill in the name of the ad project, select [Messaging apps] in [Conversion], select WhatsApp, set the start and end dates of the ad, set the filter conditions in Custom Audiences, and finally select the ad format, set the image, ad text, and custom response.

2. Create with WhatsApp Business

Select [Business tools] in [Settings], click [Advertise on Facebook] and create an ad. When selecting an ad image, you can choose from the catalog and device. After going to Facebook and confirming the public page information, connect to WhatsApp and set the details of the ad.

3. Usage

Set a greeting message: Setting a greeting message can effectively optimize the user experience and inform customers that someone is now there to solve their purchase concerns.

·Choose the appropriate campaign objective: There are generally six campaign objectives to choose from when creating an ad. If you need to guide users to engage in conversations, you can select [Engagement]. This objective will allow the system to target users who are most likely to engage in business conversations, thereby increasing exposure, interaction, and participation rates.

Set a reasonable delivery time: No matter what type of advertising, it takes time to accumulate data in order to evaluate its effectiveness. Running it for at least 7 days can effectively obtain more comprehensive data.

Testing: You can use different ad settings to test which combination works best and find the most efficient ad solution.

4. Notes

In order to ensure the smooth delivery of advertisements and the normal operation of accounts, it is still of utmost importance to keep the network environment safe and pure. In addition, when marketing to different markets, you may encounter IP blocking. Using IPFoxy proxy can effectively solve these problems: 200+ regional options around the world, a large number of exclusive pure IPs, can provide a safe and stable network environment and guarantee for account operation and marketing work, bypassing regional restrictions.

Ⅲ. Final Thoughts

Reasonable use of ads that click to WhatsApp and related tools can effectively improve marketing efficiency.