Your SEO results are not good enough? How to optimize?

SEO (Search Engine Optimization) refers to improving the natural ranking of a website in a specific search engine according to the corresponding rules and mechanisms in different search engines. As an important means of digital promotion and marketing of products and services, SEO has become a necessary link for companies to increase website exposure and traffic.

However, after all the optimization operations, why is the final SEO effect mediocre? There may be several reasons.

 

I. Time is too short

SEO is an ongoing, long-term optimization process. Different search engines have different time periods for updating rankings. At the same time, the algorithms and mechanisms of the search engines themselves are not static and may lead to changes in keyword rankings. Therefore, the results and effects of SEO also require time to adjust.

II. Technical reasons

Technical adjustment and optimization is an important part of SEO. At the technical level, optimization is often carried out by increasing the website's running speed and optimizing the website's architecture. If problems occur in the technical adjustment process, it will have a negative impact on the SEO effect.

III. Content Quality

Corresponding to the technical level is the content aspect. The important purpose of search engine optimization is to meet the needs of target users for content. First, we need to determine the keywords that users search most frequently. Secondly, we need to provide users with high-quality, high-value, attractive, and easy-to-read content, and place keywords in a prominent position on the web page, or naturally integrate them into the overall content of the website, so as to better meet the requirements of target users and search engines.

IV. Competition

On e-commerce platforms, thousands of product keywords are ranked based on their competitiveness, and in search engines, keywords also have a similar mechanism. If the competition for the website's related keywords is too fierce, there are too many competitors, or the competitors are too strong and have a strong foundation (such as industry leaders), then the keyword optimization process will be more difficult and require longer time and better strategies to improve the competitiveness of keywords.

 

V. User response

Various behaviors of users in search engines correspond to different indicators, including but not limited to click-through rate, website dwelling time, and number of pages visited. The better the corresponding indicator results are, the better the user experience and response are, and the better the feedback to the search engine is, which indirectly helps to improve the ranking in the search engine.

VI. Backlink Quality

Backlinks, also known as inbound links or imported links, refer to links that jump from a page on a website to another website. Some search engines will use backlinks as a consideration for website rankings. Generally speaking, the more backlinks there are, the higher the search ranking for a specific keyword. If you get backlinks from popular web pages, you may also have a higher search ranking. The quality of backlinks is also an important indicator that affects search rankings. So how do you judge the quality of backlinks? The quality of backlinks can be evaluated from the perspectives of weight, anchor text, and relevance.

VII. IP Restriction

In the process of keyword optimization and SEO research, frequent web page requests are inevitable. Frequent behaviors and the IPs used may be captured by search engines and subject to IP restrictions, affecting the progress of SEO monitoring and optimization tasks.

Using the same IP address may lead to personalized search results, which is not conducive to the correctness of optimization results. In this case, rotating proxy addresses can be used to solve the problem: use more and different IP addresses to continue. Rotating proxies can be rotated at intervals to ensure smooth SEO tasks. For example, using IPFoxy's dynamic residential IP address can not only switch without limit, but also make the real residential property safer, and obtain objective results, improving optimization efficiency.

If your website's exposure traffic and related keyword search rankings are not good, or even have little effect, it is better to re-evaluate and adjust the above aspects. SEO is certainly not something that can be achieved overnight and requires a lot of time, but it is still an indispensable and good way to increase traffic.