Why Facebook Ads Get Rejected and How to Avoid It ？

Running ads on Facebook is a great way to reach your audience, but many advertisers face a common problem: ad rejections or even account restrictions. Not only does this waste time and budget, but it can also hurt future campaign performance. So, what exactly causes this issue? In this post, we’ll explore the main reasons behind Facebook ad rejections and share practical tips to reduce the chances of it happening.

I. Reasons for Rejection

Facebook ad rejection usually comes in two forms:

• The public page is restricted, leading to all ads being rejected.

• The account/ad involves clear violations, resulting in rejection.

Common causes include:

1. Ad Content Issues

There are several types of content problems, the most common being the use of sensitive words, misleading content, or discriminatory content. When publishing, avoid sensitive, false, or exaggerated wording to prevent violations.

2. Landing Page Issues

If the landing page cannot be accessed, loads slowly, lacks relevant product information, or contains risky redirects, it will be judged as a low-quality experience, which leads to rejection.

3. Targeting Strategy Issues

Overly detailed targeting (such as personal attributes like age, race, or health conditions), misuse of remarketing or audience data, violations of privacy policies, or use of disallowed keywords can all cause rejection.

4. Account Usage Issues

Besides ad-level problems, account issues can also cause rejection, often due to the account environment. Since Facebook is strict about account environments, using public or low-quality proxies, or multiple accounts sharing the same IP, can easily trigger problems.

II. What to Do After Rejection

1. Check the Reason

Facebook usually provides the rejection reason in the Account Quality section. Carefully review whether it’s related to ad copy, landing page, or account environment.

2. Delete or Edit the Rejected Ad

If the issue is clear (e.g., sensitive words in the copy), you can edit and resubmit. If the reason is unclear, you may delete the ad to avoid lowering the account’s overall quality score.

3. Submit an Appeal

Go to Ads Manager and find the appeal option. If you are confident the ad complies with policies, you can request a manual review. Sometimes the ad will be reinstated after review.

III. How to Reduce the Risk of Rejection

1. Strictly Follow Ad Policies

Before launching ads, carefully read Facebook’s ad policies. Avoid touching policy red lines, and if necessary, adjust copy and visuals to avoid sensitive wording.

2. Optimize the Landing Page

Ensure the landing page content matches the ad, improve site loading speed, avoid redirects and malicious scripts, and provide authentic brand information (such as company profile and privacy policy).

3. Compliant Audience and Copy Settings

Avoid directly mentioning personal sensitive information in ads. Choose reasonable target audiences, reduce “discriminatory” targeting, and keep creatives truthful and natural instead of exaggerated.

4. Maintain Account Stability

Warm up accounts in advance, keep activity consistent, and avoid frequently changing account environments or devices. It is recommended to maintain a stable environment and use high-quality proxies. For example, IPFoxy’s static proxies cover global ad regions, provide stable connections, and keep accounts reliable, effectively reducing the risk of rejection.

IV. Conclusion

There are many reasons for Facebook ad rejection. To ensure safe and stable ad delivery, advertisers should optimize from multiple aspects to avoid more issues. Hopefully, this article helps you solve ad rejection problems.