WhatsApp Marketing: 5 Tips to Easily Strengthen Customer Relationships

As a social communication platform with more than 2 billion users worldwide, WhatsApp has become an important channel for many brands and sellers to communicate and interact with customers. For brands and sellers whose main target markets are popular regions with high WhatsApp usage rates, WhatsApp is an essential marketing tool, and further improving the efficiency and effectiveness of WhatsApp marketing has also become an important issue.

Ⅰ. Advantages of WhatsApp Marketing

1. Get closer to customers

Many users use WhatsApp for private communications. At the same time, this one-to-one, shorter contact path will make both customers and merchants feel that communication and connection are closer, which is beneficial to the release and receipt of marketing information and the improvement of conversions.

2. Reduce costs

Related to the aforementioned approach of getting closer to customers, keeping close contact with customers helps reduce customer churn. This is very important because the cost of acquiring new customers is much higher than the cost of maintaining and retaining old customers. At the same time, the threshold of WhatsApp itself is not high, which also reduces costs.

Ⅱ. Tips and points

1. Rich information display

In addition to the necessary account information, you should also complete the business information, such as company address, website, service hours, etc. These complete and accurate information are the way to show professionalism and a good image.

In terms of business information, using a product catalog can quickly and easily show customers more information without the need for customers to jump elsewhere. Because potential customers are likely to view and ask more relevant questions about some product links. In addition, product catalogs can be sent to specific customers or displayed on other platforms. WhatsApp product catalogs can include up to 500 items, and rich information can show more products.

In addition to the more formal product catalog, you can also use WhatsApp status. After posting a status, a circle will appear on the account avatar, which has a similar effect to the red dot on the message prompt, and the probability of users clicking to view it can be effectively increased. At the same time, the status has a variety of interactive functions (such as dynamic moods, stickers, etc.), which can also attract user interaction, effectively display marketing information and increase participation.

2. Introduce customers to WhatsApp

Before communicating with customers or providing services through WhatsApp, think about how to successfully connect with customers through WhatsApp if some customers have difficulty finding the contact information of brands and sellers?

You can create a WhatsApp link and place it on your website, social media profile, ad page, EDM content, etc. so that your customers can communicate smoothly just through the link.

3. Optimize services

The service provided to customers starts with the initial greeting. The greeting message that customers see after entering the session is also important. Set a personalized and attractive greeting. In addition, you can set automatic messages for common inquiries, such as order-related information or common questions that may arise about products (if you jump from an advertisement), to provide customers with valuable information for them.

4. Enhance visual communication

In order to attract customers' attention and deliver key marketing information more effectively, in addition to the commonly used methods of adding visual elements such as pictures and videos to messages, you can also add visual effects to the text. In addition to using different fonts, you can also:

Italic: Place in underline: _text_

·Bold, enclosed in asterisks: *text*

· Strikethrough: Place in the wavy line: ~text~

· Quote (|text): Place after the angle brackets and a space: > text

5. Network security

When conducting marketing work and actual business adjustments, you often target markets in different countries and regions. Sometimes you may encounter regional or IP blocking, which hinders the progress of WhatsApp marketing. In order to bypass regional restrictions or IP blocking, you can use IPFoxy, which has more than 200 regional options around the world and a large number of exclusive and clean IPs, which can provide a safer and more stable network environment and protection.

Ⅲ. Final Thoughts

WhatsApp marketing is an important way to establish close and lasting connections with customers. Proper use of marketing techniques and network tools can effectively assist marketing work and improve efficiency.