What causes zero-views on TikTok, and how to fix it?

As a social media platform with more than 1.5 billion monthly active users, TikTok's huge traffic continues to attract users, many of whom are sellers who need to promote and acquire customers. In the operation and promotion work, the number of video views is an important evaluation dimension. If there is a zero view situation, sellers need to find out the reason and solve it as soon as possible.

Ⅰ. Reasons for zero playback

1. IP Issues

The basic prerequisite for using TikTok is that the IP positioning meets the platform requirements. As for which specific region to choose, it only needs to be consistent with the target market. Once you decide to use an IP, it is best not to change it at will or even frequently, otherwise it will easily be judged as abnormal.

But positioning is not the only condition. Some sellers use IPs with other risks, such as using public IPs with low purity. Such IPs are often of unknown origin, have limited anonymity, and are used by multiple people. If others use them for inappropriate or illegal operations, there is a high possibility that they will be implicated. At the same time, some IPs of this type may have been "blacklisted" by the platform due to inappropriate behavior. In order to maintain the platform ecology and environment, the use of these IPs is likely to be judged as abnormal and result in zero playback.

It is also important to be careful about the type of IP used. Data center IPs are not as “authentic” as residential IPs, and may have a history of inappropriate behavior. Therefore, there is a risk of being targeted and suspected of being a real person.

2. Video content

Content platforms are most concerned about content, so if the video content is of low quality or violates the rules, it will also result in low or even zero views. Although TikTok focuses on short videos, videos that are too short are not advisable. At the same time, content that violates platform rules such as low pixels, large-scale repetition, single, no-change images, and vulgar and bad content may also cause abnormal video views.

3. Account Behavior

When using your account, pay attention to "normal operation" and do not behave like a robot, such as frequently performing the same operation in a short period of time: quickly and continuously liking, commenting on content, and following users. At this time, the platform may also determine that the account is suspended for 24 hours in order to prevent the generation of spam messages. In addition, do not log in and out of the account frequently, and do not change the login device frequently.

Ⅱ. Solution

1. Choose a reliable IP

First of all, when choosing the type, try to choose a residential IP instead of a data center IP, because a residential IP is provided by an ISP and is more like a real residential user. It is more authentic and credible than a computer room IP provided by data centers and other related companies, which generally have a longer history of use.

Secondly, do not choose a public IP used by multiple people, so as not to be associated with others due to improper behavior. Using IPFoxy's pure and exclusive dedicated static residential proxy can not only avoid IP conflicts and restrictions, but also provide a safe and independent network environment for account operations, greatly reducing abnormal risks. At the same time, its rich regional options can easily meet the seller's positioning needs for different target markets, so as to better carry out localized operations that meet the needs of the target audience.

2. Continuously optimize content

Outputting interesting and valuable video content to platform users can not only attract more users to interact with the videos and accounts, but also help obtain the platform's support for streaming. These positive feedbacks are conducive to improving account weight, making the account less likely to have problems.

3. Maintain normal use

It is best to stabilize the update time and frequency. You can make a schedule for video production and update planning. Don't like, comment, and follow too frequently to make the account more real and stable.

What is more important is not to perform any operations that are illegal or close to violating the platform rules. Only by complying with the platform rules can you reduce risks.

Ⅲ. Final Thoughts

If TikTok encounters zero playback or other data anomalies, you need to understand the platform's requirements for IP , content, and operational operations, and choose safe and reliable tools to help increase playback volume and carry out operational promotion work.