What are the types of Twitter ads? How to choose?

X (Twitter) is one of the most popular social media platforms in the world, and it is also one of the positions for many e-commerce sellers to carry out publicity and promotion. In the marketing process, it is inevitable to use platform advertising, so it is also very important to understand its advertising types and applicable scenarios.

Ⅰ. Advertising Types and Selection

1. Carousel Ads

A slidable borderless card-style ad. A carousel ad can include 2-6 resources, can use both images and videos, and supports single and multiple jumps.

For situations where you need to engage your audience, drive engagement, and increase video views (the views objective is not supported in carousel ads that use mixed media formats such as images and videos).

2.X Amplify

A pre-roll video ad that focuses on the video content, so it does not include the Tweet copy. The poster thumbnail and a "skip" button after 6 seconds appear in the bottom right corner, a countdown timer in the bottom left corner, and the account logo in the top left corner of the frame.

It is more suitable for situations where you need to spread the brand and concept, establish brand relevance, and target the target audience. The duration should be controlled at about 15 seconds, provide subtitles or other silent viewing options, and quickly catch the audience's attention through the first few seconds of the picture.

3. Followers Ads

The follow button is enhanced and displayed as a Promoted Tweet in the user's timeline. It will also appear as a Promoted Account in the Recommended Follows on homepages, profiles, and search results. Only Tweet copy can be used in follower ads.

Build awareness and attract new fans by promoting the account to the target audience. This is suitable for situations where you need to increase exposure, popularity and the number of fans.

4. Timeline Takeover

Put your brand at the top of the conversation, autoplay in the timeline, and be the first ad people see after opening X.

It is a very good choice for those who want to maximize brand exposure on a certain day. It is very suitable for brand goals such as product launch, audio and video distribution, film and television premieres, event sponsorship, etc.

5. Branded Hashtags 

By adding a fun, engaging and creative element to your brand’s hashtags, you can encourage more users to use a specific hashtag. This is an effective way to highlight your brand’s personality and integrate it into the conversation.

6.Dynamic Product Ads（DPA）

Through DPA retargeting, ads are served to targeted consumers, showing products that these users have interacted with on their website (such as adding to a shopping cart) but have not yet purchased.

Suitable for scenarios where you need to find potential customers, increase new user visits, and optimize acquisition costs and return on advertising expenditure (ROAS).

Ⅱ. Precautions

In the process of delivering promotional content, in addition to promptly following up on the delivery situation and analyzing the delivery effects, you should also pay attention to the situation of the delivery subject, that is, the account itself.

1. IP Issues

Binding an independent IP to an account is to ensure account security, optimize the delivery effect, and better localize operations in the target market. Some sellers will choose to locate the IP in the target region. However, when selecting an IP, they do not consider the IP type and quality sufficiently, which leads to account abnormalities or even closure.

In terms of type, it is recommended not to choose a data center proxy. It is safer to choose a residential proxy. IPFoxy dedicated static residential proxy can easily meet the needs: high-purity and high-authenticity residential IP provides an independent and secure network environment, more than 200 regional options meet positioning needs, and continuous and stable connection ensures the delivery of work.

2. Release frequency

In the overall strategy, in addition to special types of advertisements, regular forms of content are generally published. At this time, you should pay attention to not having too high an operation frequency in a short period of time and not having too much advertising content, otherwise it will easily be judged as a robot or other abnormality.

Ⅲ. Final Thoughts

Understanding the platform advertising types, their characteristics, and applicability, as well as ensuring network security, will be of great help in promotional efforts.