What are some effective ways to reverse a decline in Instagram traffic?

As one of the top ten social media in the world, Instagram is not only a platform for individuals to share their lives, but also a key tool for sellers to conduct publicity and promotion and develop customers. In the process of operating Instagram , if you are not careful, your account will be easily restricted, which is very detrimental to the account status and operation.

Ⅰ. How to determine whether the account is restricted

1. Reduced reach and impression

Reach refers to how many users have seen your post, and impression refers to the total number of times the post has been seen. It is worth noting that to view detailed data such as account insight reports, you need to switch account types, such as setting up a professional account in "Settings - Account" .

2. The interaction rate drops abnormally

The number of likes, comments, share, and favorites of the post has shown an abnormal decline.

3. Reduced content visibility

Fans report that they cannot see your content or that your posts do not appear in the corresponding tags .

4. Data growth is sluggish or even regressing

When posting frequency and content quality do not change much, the overall data of the account, such as content indicators and number of fans, grows slowly or even decreases.

Ⅱ. Possible reasons why the account is restricted

1. There are illegal contents

If the content published violates the community rules, it will inevitably have a negative impact on the post and account. 

2. IP or device abnormality

If the device or IP used to log in to Instagram is not stable or changes frequently, such as using a public impure IP , it is easy for the platform to judge it as an abnormal situation and cause traffic restriction.

3. Excessive repetitive operations

Constantly modifying posts, following, unfollowing, liking, commenting, forwarding, etc. within a short period of time, or using robots to perform similar repetitive operations , as well as repeatedly using the same tag by the same account can easily be judged as abnormal.

4. Reported by multiple users

Instagram 's community rules state that you can report content and users that post illegal or infringing content, such as spam and infringement of intellectual property rights.

5. Incomplete or similar information

If the account information is incomplete or too similar to some accounts, it may be associated with some low-quality duplicate accounts and be judged as a low-quality account.

Ⅲ. Solution

1. Compliance operation account

Avoid posting illegal or unauthorized content and use the account reasonably and normally. Improve the account information and avoid association with low-quality accounts. While enriching the account content, pay attention to the stability of the update frequency, control the number of modifications and the use of the same tags, and do not repeat the same type of operations frequently in a short period of time to avoid being identified as a robot.

2. Fixed device and IP

Use fixed equipment and stable IP , and avoid using public, polluted IP . You can use reliable proxy services such as IPFoxy , which can choose different proxy types and regional options. The independent IP provided is highly pure, the connection is stable and efficient, the account environment is more secure, and the operation work is smoother.

3. Enrich the content format

In addition to publishing regular posts, you can publish more different forms of content such as stories and reels . Platforms sometimes give more traffic to a certain form of content. For example, bilibili will give more traffic to vertical videos under the same conditions, while Instagram will give more traffic to reels to a certain extent . You can publish more reels .

4. Reduce activity level

If the account traffic decreases, it is difficult to estimate how long it will last. If there is no improvement after using various methods, you can reduce the activity or even stop using it directly.

The number of Instagram users is growing every year, competition is becoming increasingly fierce, and the platform algorithm is constantly being updated. However, being prepared to optimize account content, use an independent and secure network environment, and operate legally and in compliance with regulations will help advance operational-related work.