10 Must-Avoid Walmart Seller Violations

As Walmart e-commerce opens to Chinese sellers, more and more cross-border merchants are flocking to this potential platform. However, Walmart is known for its strict platform rules and performance standards. A little carelessness can lead to account bans or traffic restrictions. This article summarizes the top 10 illegal operations that sellers are most likely to trigger during operations, and provides compliance solutions to help you avoid risks and make steady profits.

1. Copying the operating model of competing platforms

Walmart explicitly prohibits the use of competitors' logistics services (such as FBA ), and may cause low traffic due to copywriting that does not comply with the platform's algorithm. If you directly copy the listing copy and pricing strategy of a competitor platform , or even use its logistics to deliver Walmart orders , it will easily lead to your store being blocked.

l Tips for avoiding pitfalls: Optimize keywords based on Walmart’s user profile, use WFS logistics or third-party compliant service providers approved by the platform , and ensure that the packaging does not have any other platform logos.

2. Abuse of customer information and privacy

Sharing customer data with third parties, proactively contacting customers to promote other platforms, or inserting advertisements into packages are all considered " customer diversion " and are minefields that Walmart expressly prohibits.

l Tips for avoiding pitfalls: All customer communications are conducted only through the Seller Center message center, and avoid adding hyperlinks or promotional information in packages or emails.

3. Logistics and timeliness are not up to standard

Walmart has strict requirements on fulfillment time. If the logistics performance does not meet the standards, it will trigger an account review. If the cancellation rate is greater than 2% , the on-time delivery rate is less than 95% , or the logistics order number is invalid or reused, the store will be closed.

l Tips for avoiding pitfalls: Choose WFS logistics that supports 2-day delivery , or cooperate with localized warehousing and distribution service providers to monitor inventory in real time to avoid out-of-stock situations.

4. Cross-channel pricing violations

If you raise the price without authorization after the Walmart order is completed, or there is a significant price difference with other platforms (such as Amazon), Walmart will monitor the price consistency through the price comparison system, and violations will result in the listing being removed from the shelves.

l Tips for avoiding pitfalls: Use dynamic pricing tools to uniformly manage prices on multiple platforms, and regularly review SKU pricing strategies.

5. False Marketing and Review Manipulation

Walmart defines fake reviews, inducing good reviews, and malicious attacks on competitor listings as " fraudulent sales " and may directly suspend the account without any appeal.

l Tips for avoiding pitfalls: Obtain natural positive reviews through compliant advertising and optimized product experience, and avoid interfering with user reviews.

6. Account information is false or invalid

Walmart will verify the seller's qualifications regularly, and false information will lead to account termination. Do not register using a non-legal entity name, provide a false return address or invalid contact information.

l Tips for avoiding pitfalls: Make sure that the company information is consistent with the business license, and open an overseas physical phone to receive platform notifications.

7. Risks associated with multiple account operations

Walmart's risk control system will identify associated accounts through data such as IP and device fingerprints . If the same IP or device logs in to multiple accounts, or uses a public network to cause environmental association , the store will be banned .

l Tips for avoiding pitfalls: Configure an independent IP environment for each account (such as professional static residential proxy IP Foxy ), and isolate the login environment through a fingerprint browser to reduce associated risks.

8. Advertising keyword and bidding violations

Walmart adopts a " one-price auction " model, which requires fine-tuning keyword bids. Walmart has developed automatic rules to identify and remove products with extremely uncompetitive or unfair prices. If the price of a product is far beyond the recent price of the platform or competing platforms, it may be automatically unpublished.

l Tips for avoiding pitfalls: Enable automatic advertising to test traffic first, then use tools to analyze high-conversion words and optimize manual advertising in a targeted manner.

9. Misleading product information

Behaviors such as titles not matching the actual product, excessive photoshopping of images , and concealing product defects can easily lead to return disputes and affect the seller's performance score.

l Tips for avoiding pitfalls: Conduct localized IP simulation tests before uploading products to ensure that the detail page loads normally in different regions and has no cultural ambiguity.

10. Improper customer service communication

Insulting customers, refusing after-sales requests, or failing to communicate through official channels will be defined as " disrespectful behavior " by the Walmart platform , considered a serious violation, and may result in a permanent account ban.

l Tips for avoiding pitfalls: Develop standardized customer service scripts, use the Seller Center message center to keep communication records, and avoid emotional responses.

Walmart's e-commerce is still in its bonus period, but compliance operation is the cornerstone of long-term development. Only by avoiding the above 10 minefields and making good use of technical tools to optimize processes can we seize the initiative in this blue ocean. Thank you for watching, and all cross-border players are welcome to share in the comment area.