How to use Zalo to develop the Vietnamese market?

Vietnam, as one of the most dynamic economies in Southeast Asia, has a continuously growing economy. With the support of relevant policies, Vietnam has become a popular market choice for trade people. In order to expand the customer base in the Vietnamese market, in addition to using Facebook and Instagram, you cannot ignore Zalo, the most popular instant messaging application in Vietnam. This article will introduce how to use Zalo to develop the Vietnamese market and achieve trade customer acquisition.

I. How to register Zalo?

Although you don’t need a Vietnamese mobile phone number to register for Zalo, since Zalo is a Vietnamese software, you need to configure a Vietnamese proxy IP to register and connect your device to a Vietnamese server. The following are the specific steps to register for Zalo on a computer:

1. Select Vietnamese proxy IP according to needs to ensure IP isolation

There are two options: Vietnam static data center proxy and Vietnam static residential proxy. The former is cheaper but has poor anti-blocking ability, while the latter has better anti-blocking ability but higher price. If you need to do mass marketing, connect with a large number of customers, and open a Zalo Shop, it is recommended to choose Vietnam static residential proxy. Because the IP of residential proxy is pure and comes from a real home network, it is highly credible and not easy to be blocked.

2. Register an account

After changing the language you are familiar with, click Register and follow the prompts to complete the information in order.

If you need to use a Zalo matrix account, you can configure the Zalo account information to be managed in the anti-detect browser.

II. How to expand customer base on Zalo?

1. Accurately locate target users

By using Zalo's number filter function and collecting active target users through FB group keywords, trade companies can accurately locate potential customers. By setting filtering conditions, such as user activity, geographic location, etc., companies can filter out users who meet their target customer groups.

If you need to cooperate with merchants on Zalo, you can use the search function of Google Maps to enter keywords such as "Electronics Store", "Smart Device Retailer", "Tech Boutique" or "Electronic Goods Wholesale" to filter out relevant electronic product sales points in Ho Chi Minh City. Help us quickly identify a series of potential partners or customers, whose information includes but is not limited to store location, business hours, customer feedback and contact information.

On Zalo, enter the collected phone numbers through the search function, try to match and establish direct contact with potential customers or intended merchants. It is best to prepare an introduction copy in advance, explain our business advantages, and express your sincere willingness to cooperate.

2. Send batch automated messages

Zalo marketing software supports batch automated message sending, so trade companies can send advertising information to a large number of users at one time, improving the efficiency of information dissemination. At the same time, through personalized message templates, companies can create personalized user communication experience and improve user participation and conversion rate.

3. Use Zalo Pay for mobile payments

Zalo Pay, as a payment solution integrated into the Zalo platform, allows users to make convenient mobile payments. Trade companies can use this function to carry out e-commerce activities on Zalo, accept payments from users, simplify transaction processes, and improve user experience.

4. Expand services with mini programs

Zalo's mini program function provides more convenient services for enterprises. Trade enterprises can create their own mini programs on Zalo to provide functions such as product display, order management, customer service, etc., to enhance user experience and loyalty. At the same time, the mini program can also be integrated with the official account to facilitate enterprise management and product promotion.

5. Social marketing and interaction

Trade companies can build communities and establish closer ties with their target customer groups by creating or participating in Zalo groups. In groups, companies can publish product information, answer user questions, organize promotional activities, etc., to enhance user stickiness and brand loyalty.

In summary, as one of the most popular instant messaging applications in Vietnam, Zalo provides a broad space for trade companies to develop the Vietnamese market. I hope the above strategies can effectively help you develop the Vietnamese market, efficiently reach potential customers, and achieve the goal of trade customer acquisition.