TikTok Shop Mexico Is Launching Soon! Your Essential Seller’s Guide

With the rapid expansion of TikTok Shop around the world, more and more merchants and brands are beginning to focus their attention on different markets around the world. TikTok Shop's Mexican site also recently announced that the TikTok Shop Mexico cross-border POP plan will open a channel for Chinese merchants in mid-August, which brings huge opportunities for merchants seeking development opportunities in the Latin American market.

I. TikTok Shop’s four major store categories

In fact, before the POP cross-border store was opened, many TK sellers had already entered the Mexican market using the local store model. Many people may not know the difference between the various types of TikTok Shop stores. Here is a brief introduction to the difference between the TikTok Mexico POP store and other small stores:

1.TikTok local store

A local store refers to a store opened by a merchant in the target country or region, which sells goods to local consumers through the TikTok platform.

• Usually get greater local traffic recommendation from TikTok platform

• Focus on the localization and personalization of products to adapt to the purchasing habits and preferences of local consumers

• Fast delivery and good user experience

2.TikTok cross-border store

A cross-border store refers to a store opened by a merchant in China, which sells goods to consumers around the world through the TikTok platform.

• Cross-border stores support merchants to ship goods from China, and merchants do not need to set up warehouses abroad

• The product categories are more diverse, attracting users with uniqueness

• Mainly based on natural traffic, more emphasis on live broadcast or content marketing

3.POP Store

POP stores refer to stores opened by third-party sellers in TikTok Shop. These stores can be independent physical stores or sell through third-party e-commerce platforms.

• POP stores only cater to specific categories, and the traffic on the platform is relatively limited

• POP cross-border crystal jewelry stores can ship domestically, reducing the investment in establishing overseas warehouses

• The verticality is high, which makes it easier to attract accurate customers and is suitable for powerful factories/supply chain merchants.

4.ACCU Store

ACCU stores are stores that hold corporate licenses from the target country (Chinese legal persons can register corporate licenses from other regions), and are essentially still local stores.

• ACCU stores are essentially local stores with fast payment collection

• Requires overseas warehouses to ship goods, and the delivery time is strict

• Connected by Chinese AM, easy to handle when encountering platform problems

  

II. How does TikTok Shop Mexico obtain local traffic?

Compared with the four major stores, local stores are supported by platform traffic, and the traffic they receive is higher than that of other stores, but the corresponding registration and operation difficulties are also increased. Therefore, in addition to the POP cross-border store type that is about to be settled, it is recommended that cross-border players who want to expand the South American market can try local store operations and adopt the following strategies:

1. Local store account

In order to obtain accurate local traffic, the account weight of local stores is very important. Accurate and real local IP addresses are easier to obtain local natural traffic without relying on advertising traffic. It is best to use local residential native IPs to make the account environment more realistic.

In addition, TikTok has very strict network detection. Frequent use of different IP addresses can easily trigger TikTok's risk control, leading to account abnormalities, flow restrictions, or even bans. Similarly, if you have multiple accounts at the same time, pay attention to one number and one IP address, and securely isolate the matrix account environment.

2. Content localization

(1) Cultural resonance

• Spanish first: All text, dubbing, and subtitles must be in Mexican Spanish (avoid Spanish), and local slang such as "¡Órale!", "Chido", etc. may be added.
• Cultural hot spots: Select topics for localized content based on Day of the Dead (Día de Muertos), Independence Day (September 16), etc.

(2) Natural traffic techniques

• Hashtag optimization: Use local vertical hashtags such as #ModaMexico (fashion), #TecnoMexico (technology), #BellezaMexico (beauty), etc., paired with #TikTokShopMx.
• Interaction in the comment section: proactively respond to user questions and pin “Pregunta y te respondo” (Ask and answer) to encourage interaction.

3. Localize marketing

• Local live streaming: TikTok’s most popular ecosystem at present is live streaming. If you have spare manpower for operation, you can try the live streaming strategy.

• Localized promotional activities: Combine local marketing nodes, conduct appropriate store promotions, and build localized trust.

4. Matrix Operation

• Matrix operation is conducive to intercepting more traffic. The combination of multiple store types or the matrix operation of multiple local accounts are strategies that can quickly achieve results. Multiple accounts can focus on different vertical product lines to intercept different vertical traffic and maximize the acquisition of local traffic.

• The platform has strict control, and the loss of a single account being banned is too great. It is recommended that each account has an independent environment, and a fingerprint browser + proxy solution can be used.

  

III.Conclusion

The opening of TikTok Shop in Mexico has brought new opportunities and challenges to merchants. Regardless of which platform store, merchants need to have a deep understanding of the local market, accurately grasp the traffic, and carefully operate the content. During the operation process, we must always pay attention to changes in platform rules and policies and flexibly adjust the operation strategy. At the same time, we must also pay attention to user experience and provide high-quality products and services. Only in this way can we stand out in the emerging market of Mexico and achieve sustained growth of brands and businesses.