Year-End E-Commerce Sprint: Capture Holiday Traffic!

Black Friday and Cyber Monday have come to an end, but Christmas and New Year are coming. E-commerce sellers need to continue to adjust their marketing strategies according to holiday activities, because there are still many consumers who have consumption needs during holidays and related activities.

Moreover, when targeting markets in different countries and regions, local festivals should also be taken into consideration, which also increases marketing opportunities and traffic. To seize the last holiday traffic of the year, you can refer to the following points.

Ⅰ. Holidays and important events

1. Singles’ Day (12.12): As a promotional festival, Singles’ Day has a high voice and influence mainly in Asia and on overseas e-commerce platforms that have grown rapidly in recent years.

2. Christmas (12.25): This holiday has an impact in many countries and regions around the world. Its importance is self-evident. Prepare product inventory and purchasing guides for consumers in advance!

3. Boxing Day (12.26): Covering mainly in the UK and most Commonwealth countries as well as a few American countries, it is a good opportunity to clear out Christmas products and other consumer goods at low prices.

4. New Year: Carry out publicity and promotion based on the preferences and needs of consumers in the target market. Common categories include toys and games, party supplies, food, etc.

5. Ski season: In the winter in the northern hemisphere, you can prepare ski equipment and warm clothing for the ski season.

Ⅱ. Marketing strategies and considerations

1. Multi-channel

All social media platforms, blog sites, email marketing, exclusive discount activities, store decoration... The marketing promotion should have a wide coverage, creating an all-round festive and event atmosphere, reminding consumers of the arrival of holidays and events and stimulating purchases.

For social media, blogs, and EDM content, you can choose gift guides, best-selling rankings, giveaways, subscription-exclusive discounts, etc., to increase conversions by delivering content that is valuable to consumers.

2. Analyze historical marketing activities

There are many festivals or promotions in a year. Analyze the relevant marketing activities you have done before to see which ones have the best results, such as traffic performance or conversion rate? Make targeted adjustments to see if you can get the same or even better results this year.

For blog sites, if there is content that performed well in the same period of previous years, it can be optimized again at this time. For example, add current hot spots and trends, add new keywords, and optimize the experience of different devices. This is good for SEO, increasing engagement, and improving conversion rates.

3. Start as soon as possible

During major holidays and events, more than one business will be promoting and marketing. Starting marketing activities early in the morning will give you a head start and attract more consumers' attention. Starting early also helps to leave time for optimizing content and checking and modifying it later, because a comprehensive marketing strategy often involves multiple platforms, channels, and types.

4. Ensure store safety

At the critical moment of the year-end sprint of cross-border e-commerce, preventing association and ensuring store security are the prerequisites for implementing marketing strategies. To avoid being blocked due to association with multiple stores, and to avoid being restricted or even blocked due to association with IPs in the platform's IP blacklist, proxy IP becomes an effective tool. For example, IPFoxy can provide stores with independent IPs and a secure network environment, ensuring the normal operation and advertising of stores, and reducing risks, which is conducive to gaining an advantage in competition.

Ⅲ. Final Thoughts

Seize the last holiday traffic of the year, optimize marketing strategies and use reliable online tools to help your store business make its year-end sprint!