Social media operations: 7 steps to increase traffic and followers on Instagram

As a world-renowned social media platform with over 300 million monthly active users, Instagram has become an important channel for cross-border e-commerce promotion and brand publicity with its powerful visual communication effect, ability to accurately target audiences with tags, and rich marketing functions. However, many friends have sent private messages to the editor to report that it is difficult to create an Instagram account, that the traffic on Instagram has not improved after three months, and that the number of fans is very small. Then this article will share ways to attract traffic and increase fans on Instagram to help everyone solve the problem of no traffic and no fans on Instagram.

Reasons and solutions for the terrible Instagram account operation data

I. Content Quality

Cause: The content published is of low quality, lacks appeal, or does not match the interests of the target audience.
Solution: Improve content quality and ensure that the content is altruistic, unique, and interesting to attract users and increase PV and UV. In addition, according to the report, the number of likes for picture content is 27.55% higher than that for video content. Therefore, a certain frequency of picture content updates should be ensured in daily operations.

II. Not taking full advantage of Instagram features

Reason: Using only one channel on Instagram to update content.
Solution: Make full use of Instagram’s various features, such as posts, Reels, and live broadcasts, and create diversified and differentiated content presentation methods based on the characteristics of the product. In this way, the exposure of the content can be increased.

III. IP positioning problem

Cause: Instagram content push is strongly correlated with the account's IP address. The inability to obtain traffic and conversions during Instagram operations may be because the Instagram account's IP address does not match the geographic location of the target market.
Solution: Ensure that the account matches the geographic location of the target audience so that the content can be more accurately recommended to potential users. Dedicated static residential proxies are commonly used on the market to assist in the operation of Instagram accounts, so that the account's IP address remains stable, maintains the accuracy of market positioning, and creates a stable network environment for Instagram operations.

IV. Release frequency and timing

Cause: Too low a publishing frequency or improper publishing time may result in the content failing to effectively reach users.
Solution: According to our team’s evaluation, the optimal update frequency for Instagram operations is 3-5 photo sharings per week and 2-3 Reels per week. After accumulating a certain fan base, conduct 1-2 live broadcasts per month.

V. Lack of effective label usage:

Cause: Ignoring the use of tags or using tags with low search and pageview volume.
Solution: Use tags that are highly relevant to the product and appropriately broaden the range of keyword choices to increase exposure opportunities and improve the chances of content being retrieved and browsed.

VI. Lack of effective social interaction:

Causes: Ignoring the content construction of Instagram homepage, not responding to comments and private messages in time, and not creating interest groups.
Solution: Add a collection of links to the Instagram homepage, including official website addresses of cross-border e-commerce platforms and independent sites, telegram communication groups, etc. Community interaction can increase user stickiness, and you should reply to comments and answer community questions in a timely manner.

 

VII. Improper advertising strategy

Causes: Improper strategies in terms of content creativity and audience positioning. The key information in the advertisement does not match the audience's pain points, and the cover and title of the advertisement are not attractive, which ultimately affects the conversion of the product.
Solution: Use Instagram's advertising tracking and optimization tools to monitor advertising exposure, click-through rate, conversion rate and other indicators in real time, and flexibly adjust the budget, delivery time and advertising strategy according to the feedback of advertising effect to maximize the advertising effect. After the advertisement is launched, rotating residential proxies can be used to simulate the geographical location of markets in different regions to obtain feedback on products in different markets, so as to verify whether the market is accurately selected and whether there is the possibility of expanding the market.

To sum up, to solve the problem of low Instagram traffic, it is necessary to optimize and adjust multiple aspects such as content creation, update frequency, social interaction, and advertising.