Shopee's 10.10 Promotions: How to approach advertising? Is rotating proxy necessary?

Among Shopee's big promotions in the second half of the year, the upcoming 10.10 Super Brand Festival is one of the super shopping festivals in the second half of the year. By seizing the opportunity of this big promotion, sellers will have the opportunity to achieve higher conversions in a shorter decision-making time. One of the most important links during the big promotion is advertising, and what are the techniques for advertising? This article will answer your questions.

Ⅰ. Advertising Budget

During the promotion period, since all sellers have to "work hard", advertising investment is higher than usual. The overall advertising budget can be allocated 30%-50% of the store's GMV (Gross Merchandise Volume ) in the past month . The specific budget allocation can be about 35% of the budget 1-2 weeks before the promotion, and about 60% of the budget on the day of the promotion. Three days to one week after the promotion, take advantage of the residual heat and allocate 5% of the budget.

Ⅱ. In-site advertising

One week before the big sale, start advertising for the top-selling products in the store, because products that already have a good sales base tend to have better conversion results. A few days before the big sale, you need to top up enough advertising money, because advertising money is consumed faster during the big sale. In order to avoid missing the opportunity to make a big order due to insufficient advertising money, you can top up the current daily advertising cost * 14 days. The day before the big sale, buyer activity will continue to increase, so you can increase keyword bids by about 30% to try to maintain advertising traffic.

On the day of the big promotion, you should observe the advertising effect every few hours. Because Shopee's in-site advertising is charged by click, when a buyer clicks on the ad, it will be charged according to the ad bid. Therefore, if you find that the advertising cost is fast and the ROI ( Return on Investment) is high enough, you can continue to increase the budget as appropriate to maintain traffic and order volume.

After the big promotion, the number of orders is often slightly higher than before the promotion. You can reduce the budget appropriately and continue to observe the advertising budget consumption and ROI indicators. After the number of orders returns to the normal level, you can make major adjustments to the budget.

Ⅲ. Off-site advertising

CPAS is a good way to attract traffic from outside the site. It is a performance-oriented advertising format jointly developed by Shopee and Meta. By sharing the Shopee store catalog with brands and connecting to the brand's Facebook, advertising on the brand's Facebook can bring a large amount of traffic to Shopee, effectively and directly guiding consumers to make purchases on Shopee.

There are two types of CPAS ads: carousel ads and collection ads . Carousel ads can display multiple product information in the same ad , while the main visual of collection ads is the picture , and the catalog products are below . It is suitable for promotion with materials when there are activities, main products , spokespersons, etc.

Ⅳ. Ad Verification

Advertising is a high-investment and important task. Sellers can check whether the ads are displayed in the right context, location and area . For example, CPAS, as an ad that is highly relevant to social media, will be more targeted to potential consumers. Therefore, the ad inspection work also includes whether the ad is seen by the right audience .

To improve the efficiency and accuracy of ad verification, you can use rotating proxy to avoid using the same IP all the time, which can lead to personalized results. IPFoxy's rotating residential proxy can not only rotate at intervals and simulate real users, but also check ad campaigns displayed in other countries and regions to ensure that ads are better displayed in the audience's field of vision.