How to Increase Shopee Store Traffic：7 Simple Ways

On the Shopee platform, store traffic weight directly determines the exposure rate and conversion opportunities of products. In layman's terms , store weight is the "impression score" that Shopee gives to your store! The higher the score, the faster the traffic will come.

Weights generally have three core purposes: search ranking , promotion qualification , and platform-recommended traffic allocation . This article will systematically break down strategies for increasing free and paid traffic , and tell you that you must first master traffic in order to operate Shopee.

one, How to increase free traffic weight

1. Opening a local store :

The Shopee platform has a clear traffic preference policy for local stores. In search results, under the same conditions, the platform will give priority to displaying products from local stores, and their search weight is about 20% to 30% higher than that of cross-border stores . In addition, local stores are more likely to get a spot when participating in platform activities, and the threshold is relatively low , which means that the weight of local stores is naturally higher than that of cross-border stores.

However, if cross-border sellers choose to open a local store in a certain region, they should be careful to use an IP address that is consistent with the target market . Although Shopee allows merchants to log in to the store from different IP addresses , if they use an unsafe and shared network to "disguise" a local address, it may be detected by the platform and regarded as abnormal behavior, resulting in account suspension.

It is recommended that local store sellers build a fixed account environment: maintain the consistency of the device + IP address , and add an exclusive pure residential network proxy to avoid unstable traffic caused by IP anomalies. For example, I want AdsPower fingerprint browser with IPFoxy 's Southeast Asia exclusive proxy to create a fixed local store environment, and multiple accounts correspond to multiple environments.

2. “Localization” in store operations

( 1 ) Key points for localized store operations

Localized product selection : Adjust products based on the consumer preferences of the site country (e.g., Indonesia focuses on Muslim clothing, Thailand focuses on fast fashion)

Multi-language optimization : Use local language for titles /descriptions (e.g. Tiếng Việt for Vietnam and Traditional Chinese + Zhuyin for Taiwan)

Holiday marketing : plan holiday-themed products 30 days in advance (such as Malaysia’s Raya Festival and Double 12 promotion)

( 2 ) Search traffic: title keyword matrix

Use Shopee keyword tools to capture long-tail words (such as "women's slimming clothing 2024 new styles")

Title structure: core words + attribute words + scene words , optimize low-exposure product titles every 7 days

( 3 ) Tag flow: accurate matching of product tags

Set up three-level category labels (to avoid cross-category violations)

Add popular attribute tags (such as "free shipping" and " 7-day return")

Bind the #trending hashtag (refer to the hot topics on the homepage)

( 4 ) Activity flow: platform activity ladder registration

Daily activities: Flash Sale (set up 1 traffic-generating item every 2 hours)

Theme promotion: superimposed coupons + free shipping + multi-item discounts

( 5 ) Fan traffic: private domain traffic operation

Set up a follow-up gift (5% discount coupon for new fans )

Create a fan-only discount group

Regularly push "Fan Day" activities every Wednesday

2. Increased weight of paid traffic

1. Keyword advertising (CPC)

Tiered bidding method : Use broad match for new products (bid 80% of the average price of the recommended category )

Prime time : 8-11pm in Malaysia , 3-5pm in Brazil

Negative keyword settings : block low-conversion words (such as "free" and "second-hand")

2. Contextual Advertising (CPA)

Targeted competitive product store association positions (requires continuous monitoring of ROI)

Set a smart bidding cap (recommended not to exceed 30% of the product's gross profit )

Focus on adding items to cart that have not been converted

3. Store promotion (CPM)

Design dynamic creative templates (highlight the store’s discount /free shipping policy)

Targeting people with similar interests

Combined with the promotion period, concentrated delivery (preheating 7 days in advance )

4. Affiliate Marketing (CPS)

Set tiered commissions (5% for hot items , 15%+ for clearance items)

Provide exclusive material packages for experts (including scene pictures + selling point documents)

Track the data of influencers’ sales (focus on maintaining partners with ROI>3)

5. Self-supporting account evaluation

Enter the store through keyword search ( do not enter through links, enter through keywords or other advertising entrances. )

Build a real network environment ( use a pure overseas residential IP address, just like a local store needs a home IP address, you can try IPFoxy )

Solve the delivery address problem ( the actual delivery cost is high, you can purchase the service provider address )

Conclusion

Shopee traffic operations must adhere to the strategy of "free traffic to lay the foundation, paid traffic to expand the scale". Focus on the three core indicators of search conversion rate (recommended> 3%), advertising ROI (target> 2.5), and fan repurchase rate (increased to 15%+). Review the data through Shopee Analytics every month, eliminate inefficient products in a timely manner, and gradually build a healthy traffic ecology for the store.