Shopee Sale Essentials: Key Tips on Hidden Pricing Adjustments.

Sometimes, there will be notices on the notice board of Shopee sellers about the adjustment of logistics costs for special goods/express/self-pickup cabinet channels at a certain site. This is actually the information of hidden price adjustment. Especially during the big promotion period, when the number of orders increases, sellers need to pay attention and change prices in time to prevent losses. So how to effectively adjust the hidden price?

Ⅰ. What is the hidden price?

Hiding the price refers to the logistics costs incurred during the logistics transportation of products: the freight costs from the domestic transfer warehouse to the local warehouse that the seller needs to bear. Hiding the price can actually be understood as a verb, which means hiding this logistics cost in the price of the product.

Ⅱ. Reasons for Adjustment and Information Acquisition

E-commerce business is often affected by a variety of complex factors, so changes in  logistics costs are normal and even frequent. In order to take into account the competitive advantage of logistics channels, the platform will adjust the freight prices of different logistics channels from time to time. When the price changes, the product pricing also needs to be changed accordingly, otherwise it is easy to suffer losses during the operation.

Sellers can obtain information about price changes from the Shopee official notice board on WeCom(WeChat Work), which will generally be notified one week before the price changes. In addition, they can also check the logistics and freight section of the seller notice board in the Shopee Seller Learning Center.

Ⅲ. Price change and related operation skills

When the price adjustment involves changes in product prices, the platform will give sellers an exemption period to adjust product prices in order to give sellers time to change prices. The specific time and information need to be checked in each announcement.

Many sellers have a wide variety of products in their stores, and they will set up different discounts or other promotional activities. In this case, it is very easy to make mistakes when changing prices, so you should pay attention to the price change precautions in different situations.

1. Price change techniques in different situations

First, carefully confirm the sites and channels where price adjustments have occurred, and pay attention to the stores and products within the adjustment range. Then use the price calculator to calculate the price change value, and then update the product price in the Shopee backend.

However, you may encounter new situations when changing prices in the background, such as the system not supporting price changes due to promotional discounts set for the product. In this case, you can directly adjust the discount strength and use the new discounted price as the final product price: select the corresponding store in the marketing center, enter "My Discount Activities", edit the activity details page, download the product information in the batch editing product discount page, adjust the discount price based on the price change in the downloaded file, and finally upload the updated file.

If a product does not have a discount but has other marketing campaigns set up (such as package discounts), you can manually end the marketing campaign and set up a new marketing campaign after changing the price, or you can wait until other campaigns are over before changing the price.

It should be noted that this operation requires the seller to make adjustments within the exemption period mentioned above, otherwise it may be judged as an exaggerated and false discount.

2. Tips to ensure normal store operation

The most basic and important thing for  business is the network problem, especially when preparing for a big sale or during a busy big sale period. Avoid using public IPs, but use IPFoxy's independent and exclusive IP for each site's store to provide an extra layer of protection for the store status. Among them, more than 200 regional options can easily meet the localization or differentiated operations of different Shopee sites. Configuring it in the fingerprint browser is also a very effective and convenient choice.

Clarifying the importance of hidden prices and related price changes and operational skills can not only provide a reference for price and product optimization during promotions, but also benefit the overall operation of the store.