Telegram Bulk Messaging Guide: A Must-Read for Marketers

As an instant messaging application with nearly 1 billion active users, Telegram has become a must-have tool for many cross-border foreign trade practitioners due to its many advantages. In particular, its group messaging function is very worth using for customer communication and relationship management, which is convenient for improving marketing and management efficiency.

Ⅰ. Advantages of Telegram group messaging

1. Wide user coverage

Telegram is not the messaging app with the largest number of users, but it still has nearly 1 billion active users, and some Telegram users do not use apps like WhatsApp, so brands and sellers can still reach more potential users through Telegram.

2. Low marketing costs

Telegram does not charge for group messaging, and brands and sellers can reach a large number of users for free through channels or groups without strict payment restrictions.

3. Fewer restrictions on group messaging

Telegram groups allow businesses to send messages to unlimited subscribers, with each group supporting up to 200,000 members, making it easier to communicate information on a large scale.

Ⅱ. Telegram group messaging guide

1. Use groups

Telegram groups are generally suitable for two-way communication and small-scale scenarios, such as brand community marketing and membership services for segmented users. However, groups can accommodate up to 200,000 members, so you can make full use of groups according to actual business scenarios.

Set the group to public, set the visibility of history records, set administrator permissions, pin important marketing messages to the top of the screen, etc., and use activities such as discount information, game interactions, and internal testing invitations to increase user engagement and stickiness.

2. Use channels

Channels are tools for broadcasting messages to a large audience. A channel can have an unlimited number of subscribers. When a creator posts a message in a channel, the message is sent in the name of the channel, and each message in the channel has a view counter that is updated when the message is viewed, which is convenient for data analysis and later strategy adjustments.

(1) Create a channel

iOS: Start a new message (tap the icon in the top right corner of a chat) > New Group.

Android: Tap the circular pencil icon in your chat list > New group.

Telegram desktop version: Click the menu button in the upper left corner > "New group".

(2) Set up a channel

Complete the channel name, description, profile picture and other details, and set the privacy setting to public or private.

(3) Join a channel

To reach more users through Telegram group messaging, you first need to attract target users to join. You can promote your Telegram channel on social media, websites, or blogs to attract potential users to join. You can also reach a wider audience through advertising and directly use Telegram's shared links and QR codes to facilitate users to join directly.

(4) Marketing content

When writing marketing content, you should directly express the core information and quickly grab the user's attention. For example, you can highlight the urgency of the discount information, highlight the words "limited time offer" or "only today". Then add clear calls to action, such as "buy now" or "click to view details". In addition, you can use auxiliary tools such as automation tools and APIs for mass sending.

(5) Anti-blocking matters

If you send group messages too frequently, it may trigger Telegram's ban mechanism (for example, it may be judged as spam marketing emails and cause the account to be blocked). In addition, if the IP is unstable or associated with a marked IP, it may also cause the account to be blocked.

Therefore, it is recommended to control the frequency of group messages to 1-2 times a day to avoid excessively disturbing users. At the same time, choose to send messages during active user periods so that users can more easily see and respond to messages. In addition, the IP used to operate a Telegram account must be a high-quality, clean IP, especially when multiple Telegram accounts are needed. You can choose an exclusive proxy from IPFoxy, which has abundant clean IP resources and positioning options, and can meet all aspects of Telegram's network needs, greatly reducing the risk of account abnormalities.

Ⅲ. Final Thoughts

Making full use of Telegram's group messaging function and using reliable network tools can effectively improve marketing and customer relationship management efficiency.