2025 TikTok Shop Onboarding Guide

From the end of last year to the beginning of this year, TikTok has experienced ups and downs, including the relaxation of entry requirements, the imminent ban and the rapid recovery, and the new regulations in the UK and the US. What exactly does it take for a Chinese entity (including mainland China and Hong Kong, China) to open a TikTok store in 2025?

Ⅰ. Necessary for Settlement

1. Prerequisites

A legal business license (mainland China and Hong Kong business licenses are supported), and the business license must cover the business activities of the product category being sold.

Local U.S. delivery, with U.S. local warehousing and logistics capabilities (supports U.S. overseas warehouses or FBA multi-channel distribution and delivery).

The product complies with local export requirements and platform governance needs.

Optional: Experience in operating shelf e-commerce on third-party platforms.

2. Essential Tools

Fingerprint browser equipped with pure proxy

This step is to stabilize the subsequent account environment. Generally, a fingerprint browser + proxy combination is used. Configure the pure IP of IPFoxy in the anti-detect browser, generally a dedicated static residential proxy in U.S. , to deal with TikTok's IP authenticity detection, especially for sellers who have implemented or plan to implement a multi-store operation strategy in the future. It is not only convenient for management, but also can effectively avoid account or store abnormalities caused by associated IP or dangerous IP.

Network environment detection

Ping0, which is commonly used by TK sellers, is used to detect the quality and stability of IP, and Scamalytics is used to detect the degree of camouflage in the network environment. These two tools can help determine the network conditions of TikTok's operation and try to reduce the risk of account and store abnormalities from the beginning. Although it is a cliché, I still want to say here that the system language, time zone and other conditions of the device should be set in advance to be consistent with the IP address.

3. Necessary materials

·Original photo of the company's business license

Legal person's ID (Mainland China ID card/Hong Kong Special Administrative Region Permanent Resident ID card/Passport)

·Only mobile phone number in the whole network

·The only email address on the Internet

Optional: Proof of experience in operating e-commerce platforms

ps. If you are a jewelry merchant, you need to apply for an invitation code.

Ⅱ. Settlement Process

1. Register

Register on the TikTok Shop cross-border official website, enter your mobile phone number - "Send verification code" - enter the mobile phone verification code; enter your email address - "Send verification code" - enter the email verification code, then set your account password, submit and complete the account registration.

2. Choose a market

Select the North American market, choose general entry or entry by invitation code based on actual conditions, and then select the company's location based on the location on the business license.

3. Conduct merchant certification

After uploading the company's business license, the system will automatically recognize and fill in the information in other blanks. Be sure to check whether there are any errors in the recognition. Only proceed to the next step after confirming that there are no errors.

4. Upload the legal person's ID picture

Do not leave a border on the ID picture to ensure that the information is clear. After uploading the legal person's ID picture, the system will still automatically recognize and fill in other information. Remember to check here. In addition, the legal representative of mainland China needs to select "Mainland China ID Card" to upload. It does not support uploading other documents, and face recognition is required for identity verification.

5. Fill in company information

Fill in the English store name (cannot be the same as other stores), select the main category, and check the option to automatically create a TikTok account (the account user nickname and avatar are automatically set as the store name and logo. The store name must be less than 30 characters, otherwise the creation will fail), submit and complete the store information. Then wait for the review to pass.

Ⅲ. Final Thoughts

TikTok shop still has great potential and business opportunities. Making good preparations in the early stages can save a lot of trouble for later operations.