New Trends in TikTok Marketing: Overview of TikTok One Upgrade & Verification Process

The wide coverage and large number of active users make TikTok an indispensable marketing platform. If brands and sellers want to improve the efficiency and effectiveness of TikTok marketing, they should keep up with the platform and actively familiarize themselves with and operate TikTok one!

Ⅰ. What is TikTok one?

TikTok one is an integrated TikTok creative platform that provides comprehensive advertising tools and trend information. Understand trending hot spots, use AI creation tools, find creators, cooperate with KOLs, contact partners, discover creative insights... all can be solved in one stop on TikTok one. In plain words, the different methods, processes, and functions of TikTok marketing are all concentrated in TikTok one.

Ⅱ. TikTok one starting process

1. Transition to TikTok one

Transfer existing data from TTCM (TikTok Creator Marketplace) and TTCC (TikTok Creative Challenge) to TikTok One.

Log in to TTCM or TTCC.

If you meet the migration conditions, a banner with white text on a blue background will appear at the top of the page: Creator Marketplace/Creative Challenge is upgrading to "TikTok Creative One - Creator Marketplace", effective May 15, 2024. Your data will be transferred and stored there. Click the top banner to migrate your data.

· Check “By continuing, you agree to the TIKTOK ONE BRAND TERMS OF SERVICE” in the pop-up window.

Finally, a prompt to authorize data transfer will be displayed.

2.TikTok One Business Verification

To find, understand and collaborate with creators and partners, you must complete TikTok One's business verification and activate your TikTok One account.

Log in to TikTok One – Account setting – Business verification page – Start verification.

There are three methods to choose from for business verification:

(1) Link an existing ad account

If you already have admin permissions for a verified ad account in TikTok Ads Manager, you can link to a TikTok One account without re-verification or additional review.

Link a verification from your own account - Next - Select advertiser ID - Submit.

(2) Request to link a verified account

If you don't have administrator privileges, you can request link authorization from the owner of the verified ad account via email.

Request to link to a verified account - Next - Enter the advertiser ID associated with the ad account you want to link. Wait for approval and verification to succeed.

(3) Create a new verification

If you haven’t associated any linkable verified ad accounts on TikTok Ads Manager, you will need to upload the required verification documents for official platform review.

Create new verification - Next - Fill in company information and supporting documents. It takes up to 3 working days for review and verification.

Be careful not to provide false or unrealistic information in these steps, as this will not only lead to verification failure, but TikTok and related accounts and functions will be restricted or even banned.

3.TikTok One stability maintenance guarantee

TikTok has very high requirements for the network, and the same is true for TikTok-related professional business accounts. After all, for commercial purposes, it is even more important to do a good job of overall account stability. As mentioned earlier, false verification information may lead to account restrictions or even suspension, and substandard network conditions are likely to lead to the same tragic results. To ensure the stable operation of TikTok and related business accounts, using IPFoxy's pure IP to assist in anti-association and IP authenticity monitoring can effectively ensure the efficiency of TikTok's marketing work.

Ⅲ. Final Thoughts

TikTok marketing not only needs to keep up with the platform and actively explore, but also maintain stable account operation for a long time to lay a good foundation for marketing work.