Types of Facebook Audience Network Ads and How to Choose

Facebook Audience Network cooperates with publishers and advertising networks in multiple fields. Its ads reach more than 1 billion people each month and have become an essential platform for many brands and sellers to reach their target audiences. At the same time, Audience Network has a wide variety of ad types. Understanding their characteristics can effectively improve marketing efficiency and effectiveness.

Ⅰ. Ad Type Selection

1. Native ads

The format design and display of native ads in apps or websites can be customized by advertisers. Obviously, if they are adjusted according to the overall style of the page where the ads are placed and the platform where they are located, they can not only attract users' attention, but also will not disrupt the user experience.

Therefore, native ads often perform better. If you want to increase user engagement and improve brand awareness more naturally, choosing native ads is a good choice. However, the custom nature of native ads also requires more upfront work.

2. Banner ads

Banner ads are smaller in size and are displayed at the top and bottom of the screen. However, they are cheaper to place and produce, and their longer stay on the page helps users have a deeper impression of the brand and product. If the content design of banner ads is in place, the core information can be delivered to users more quickly in a concise and clear way.

3. Interstitial ads

A type of ad that is displayed full screen in the gap between different tasks (such as between two levels of a game). It is larger in size and can bring a stronger visual effect. Since the time point of the ad is often when the user's attention is more focused but it does not overly interfere with the user experience, the effect of ad display is also good.

4. Rewarded video ads

A type of video ad that often appears in game apps, which encourages players to watch ads by offering rewards. Since it is placed in the game, there are many choices for the timing and type of placement, such as increasing rewards, doubling daily rewards, and reducing waiting time, which are very helpful for ads in game apps.

5. Mobile App Install Ad

Mobile app install ads are mainly used to promote apps to potential new users and are suitable for the need to increase download volume. This type of ad can directly link the app install ad to the App Store or Google Play, making it easy for users to download quickly.

6. Playable Ad

Trial ads are interactive video ads that provide a short preview of the app. Users can click on the video to enter the full-screen trial mode. After participating in the interaction, they will see a call to action encouraging the installation of the app.

Ⅱ. Matters Needing Attention

1. Test in Advance

Different ad types have different functions and features, so it is necessary to test the ad experience and functions before launching, so as to avoid discovering loopholes and other problems after the official launch.

It is best to test the advertising process and experience under various conditions. You can use IPFoxy proxy to simulate the advertising display in a specific region. The 200+ regional options around the world can easily meet your needs. In addition, you can also use the proxy to simulate specific devices and network environments to debug and analyze advertising, view specific information such as the loading process of the advertisement, data exchange, and check the advertising display.

2. Anti-association and invalid traffic

For some brands and sellers, they need to use multiple accounts at the same time for delivery or testing. This method is often accompanied by association risks, which may lead to invalid activities and invalid traffic problems.

You can use IPFoxy's clean IP: provide each account with an independent and secure IP to isolate the account, maintain an efficient and stable network connection, and reduce the risks caused by invalid traffic.

Ⅲ. Final Thoughts

Understanding the differences and characteristics of Facebook Audience Network ads and using reliable network tools can effectively improve the efficiency and effectiveness of advertising.