Meta Advertising Database User Guide: Master Facebook and Instagram forSocial Media Marketing!

Social media has become an important tool in most businesses' promotional plans, especially Meta's two mainstream social media platforms Facebook and Instagram, which have billions of active users and are distributed in a wide range of regions. It is necessary to make good use of the communication power and huge data of influential social media platforms, optimize one's own promotional plans, conduct market research, and understand the advertising situation of other advertisers, especially competitors.

Ⅰ. What is Meta Advertising Database?

To increase transparency in advertising, Meta allows any user to search the ad library for ads being run across Meta technologies, including ads about social issues, elections or politics that have run in the past 7 years, and ads that have run anywhere in the EU in the past year, with all date and time stamps recorded in Pacific Time (PT). You can also get information about the ads you see from the ad library, such as the total overall spend, spend by specific advertisers, and spend data broken down by geographic location.

In addition to traditional standard ads, there are also branded content that businesses and businesses work with content creators to promote in posts, stories, videos or reels. The scope is branded content published on or after August 17, 2023, around the world, and currently displayed on Facebook or Instagram. Similarly, the creator of the content, when it was created, and the brand partners who worked with the creator are also transparent and visible.

Ⅱ. How to use Meta Advertising Database

1. Search advertising keywords

The database allows users to search for ads by region, ad type, and keyword. Keywords can be product names (general or more detailed related product names) and brand names. By searching for ad summary information under the corresponding conditions, you can find content of interest and view ad details. You can also perform advanced filtering on advertisers, platforms, material types, display dates and times. For some sellers who have set up sites or stores in specific countries, the region option is very convenient for viewing ad placement in the target audience's location.

2. View the status of specific advertisers

To view ads placed by a specific advertiser, you can directly search the name and enter the public homepage information disclosure to see whether it is currently placing ads, or enter its ad database to view the placement status. Some advertisers have separate accounts in different countries and regions around the world, so you can view accounts and related information in different regions.

3. Understand advertising costs

In the Meta advertising database, some advertisers’ advertising databases will provide an overview of the data, showing the amount of advertising spent, the number of views, and the age and gender distribution of users who have viewed the ads, etc. This will help sellers to refer to, improve, and optimize their own advertising plans.

Ⅲ. Social media operation related skills

The information in the advertising database is very rich. Sellers can analyze the type, content, form, quantity, time and other information of advertising in the market, and adjust their own social media operation plans accordingly, such as avoiding competitors' promotions and their promotional time periods, trying to use advertising forms and content that appear more popular, and gaining an in-depth understanding of the target regional market and its audience characteristics.

For most sellers, multi-account matrix operation is the norm. A complete social media operation process involves all aspects. It is essential to ensure the account status in multi-account management. It is very necessary to use a fingerprint browser and configure IPFoxy dedicated static proxy. By simulating the characteristics of real users, it can provide more reliable protection for social media operations.

As a platform with a huge user base, Meta can provide a wealth of data support. With the help of digital tools and the rational use of the database, it will be of great help to social media operations.