Mercari Multi-Account Startup: A Complete Guide to Boosting Product Exposure at Low Cost

On Japan's Mercari platform, sellers face the dilemma of low product exposure and insufficient traffic. Especially for novice sellers, how to stand out in the fierce competition has become an urgent problem to be solved.

Operating multiple accounts is an effective strategy that can help sellers increase product exposure and sales opportunities while remaining legal and compliant. This article will delve into the advantages of operating multiple accounts and provide practical operational strategies to help sellers achieve low-cost product exposure.

I. Reasons for low exposure and corresponding solutions

1. Serious product homogeneity

Reason : Competition in popular categories is fierce, and individual products are easily drowned out.

Solution : Make your product stand out from the crowd by optimizing the title, images, and product description. Also, try different combinations to find the presentation method that attracts buyers the most.

2. The recommendation algorithm favors active and high-trading accounts

Reason : Mercari's algorithm favors active sellers with high transaction rates and good reviews. New accounts or products with low transaction volumes have low exposure.

Solution : Improve account activity, including regularly adding new products, collecting and browsing other products, increasing interactive behavior, and improving the algorithm recommendation weight.

3. Insufficient title and tag optimization

Reason : The keywords are not accurate, resulting in low product search rankings.

Solution : Use popular keyword combinations, clarify product selling points, improve labels, and increase search hit rate.

4. Product images are of low quality or insufficient in quantity

Reason : Images are a key factor in attracting buyers. Low quality or insufficient quantity will reduce click-through rates.

Solution : Take clear, detailed, multi-angle pictures to highlight product features and increase click-through and conversion rates.

5. Organic traffic is limited, and a single account cannot reach more buyers

Reason : Even if the above optimization is done well, a single account is still limited by the traffic pool and it is difficult to quickly increase exposure.

Solution : Multi-account operation has become a breakthrough - by publishing products through multiple accounts, taking turns to release new products and simulating real behavior, you can gain exposure on a wider scale, naturally divert traffic to the main account, and achieve an increase in traffic and sales.

II. Advantages of Multi-account Operation

1. Increase product exposure opportunities

Posting the same product through multiple accounts can cover more search results and recommended positions, increasing the chances of the product being seen by buyers.

2. Test different product strategies

Multi-account operation can test different strategies such as titles, prices, descriptions, etc., quickly find the optimal way to display products, and improve conversion rates.

3. Diversify operational risks

If an account is restricted due to violations or other reasons, multi-account operation can ensure the normal operation of other accounts and reduce overall operational risks.

4. Improve the activity and reputation of the store

Through the active operation of multiple accounts, the overall activity and reputation of the store can be improved, the platform's trust in the store can be increased, and more recommendations and exposure can be obtained.

III. Practical Strategies for Multi-Account Operations

1. Technical anti-correlation

(1) Multiple devices

In addition to IP, the platform also detects device information, such as browser fingerprints and system environment. Using a separate device or fingerprint browser for each account, combined with a separate IP, creates a completely isolated and secure environment. The fingerprint browser supports simultaneous active operations across multiple accounts, improving the efficiency of shared likes, favorites, and comments across multiple accounts.

(2) IP settings

Mercari primarily serves Japanese users, and the backend detects IP sources. If you log in from a non-Japanese/US IP or frequently switch IPs, it can easily be identified as a connection, leading to account suspension or throttling. Therefore, it's recommended to use a local Japanese IP to avoid triggering risk control.

Use a dedicated IP for each account, preferably a residential Japanese IP . This simulates a real user environment, avoids being identified as a virtual batch operation by the platform, and maintains long-term account security, reducing the risk of account suspension. We recommend using IPFoxy residential IP proxies, which offer highly anonymous and stable residential IPs and support simultaneous logins from multiple IPs, eliminating the risk of account association or suspension.

2. Product release and optimization

Diversified product display : When publishing the same product for each account, appropriately adjust the title, description, and images to avoid duplication and increase product diversity and appeal.

Accurate keyword settings : Use accurate keywords in product titles and tags to improve product rankings in search results and increase exposure.

High-quality product images : Provide clear and realistic product images that show all angles and details of the product to increase buyers' trust.

3. Operational strategy and behavior simulation

Simulate real user behavior : Perform browsing, collecting, liking, and other operations on each account to simulate real user behavior and increase account activity.

Update product information regularly : Update products regularly, such as adjusting prices, modifying descriptions, etc., to keep products fresh and attract buyers' attention.

Reasonable pricing strategy : Set reasonable prices based on market demand and competition to avoid prices that are too high or too low, which will affect product sales.

4. Tool assistance and batch management

Use batch management tools : Use batch management tools to publish, edit, and manage products in batches to improve operational efficiency.

Cross-platform synchronization management : Use multi-channel sales management and synchronization tools to synchronize the management of products on Mercari and other platforms and expand the exposure of products.

Data analysis and optimization : Regularly analyze the sales data and operational results of each account, adjust strategies in a timely manner, and optimize operational results.

Summarize

Low product visibility is a common problem faced by many sellers on Japan's Mercari platform. By operating a legal and compliant multi-account strategy, sellers can effectively increase product visibility and sales opportunities. The key lies in scientifically configuring the account environment, rationally listing products, simulating real-world behavior , and utilizing professional tools to ensure secure multi-account operation. We hope the strategies and methods presented in this article will help sellers achieve better results on the Mercari platform.